Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.

 

Puerto Vallarta

Noted Feb. 23, 2011 by Armin

Industry / Destinations Tags /

Puerto Vallarta

Puerto Vallarta, on a beautiful beach on the Pacific Ocean and Mexico�s second largest tourist destination, has recently undergone a repositioning in response to the changing face of tourism to Mexico. Designed by Puerto Vallarta based Mijo! Brands, “The new identity communicates the attributes which the destination promotes to differentiate itself from a growing list of national destinations competing for a diminishing market share.”

 

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