Ready for The Brand Quiz, Hotshot?

If you have some time to kill between now and Monday (or any day after that actually) perhaps you would like to test your brand awareness by taking The Brand Quiz, a fairly difficult challenge that asks you to name a brand based on two color hints and two ambiguous hints. I’m somewhat embarrassed to admit I only scored 14/21, but I had a root canal and wisdom tooth pulled out on Tuesday, so I’m pretty sure something, somewhere got dislodged in the process. If you think you can do 21/21 there is still the challenge of doing it in less time than your opponents. The quiz has been put together by London-based VYRE.

Katie’s comment is:

I got 14/21.

Is there a list of the answers somewhere? The one with the two purples and the glass of milk and clue: I can feel it coming in the air tonight” stumped me (among others).

On Feb.26.2010 at 04:09 PM

John McCollum’s comment is:

20/21

On Feb.26.2010 at 04:17 PM

Xande Macedo’s comment is:

Paraná! :)

On Feb.26.2010 at 04:17 PM

John McCollum’s comment is:

My score doesn’t show up. Not that anyone’s counting, but I’m counting.

On Feb.26.2010 at 04:18 PM

Peter’s comment is:

It told me I got 19/21, but I’m sure I missed at least 4, so I’m not sure how the scoring works. I’d also love to see the answers.

On Feb.26.2010 at 04:19 PM

karan’s comment is:

Submit doesn’t work for me, despite getting 20/21 =(

Katie: check out this ad.

I didn’t get the “mind the brand” one unfortunately, and the clues for the last one are a bit confusing, and easier to tell if you’re UK based.

On Feb.26.2010 at 04:20 PM

Xande Macedo’s comment is:

17/21

On Feb.26.2010 at 04:22 PM

matt’s comment is:

14. missed that one too.

On Feb.26.2010 at 04:26 PM

karan’s comment is:

My 20/21 answers - highlight to see:

1. Amazon
2. Ikea
3. PayPal
4. Shell
5. Starbucks
6. Harley Davidson
7. Cadbury
8. Nokia
9. Nintendo
10. Caterpillar
11. Coca Cola
12. Hertz
13. Blockbuster
14. FedEx
15. ?
16. McDonalds
17. BP
18. Virgin
19. Yahoo
20. Visa
21. Olympics

Text above should be all white…

On Feb.26.2010 at 04:28 PM

max’s comment is:

The one you missed is gap.

On Feb.26.2010 at 04:35 PM

Christopher’s comment is:

18/21 I was worried as an American there might be too many brands I wasn’t familiar. I forgot our brands are so ubiquitous.

I do hope they at some point post the answers. Missed Cadbury, the Brazilian River one (which I first thought was VALE, but wrong colors), and whatever the one with the bees and the gas tank cover was.

On Feb.26.2010 at 04:36 PM

Ty Halasz’s comment is:

Aced. Please remember this when you look at the high scores and it doesn’t reflect any of ours.

On Feb.26.2010 at 05:01 PM

Meryl Friedman’s comment is:

Some of these I thought were less familiar as an American (a certain candy company), but the hardest ones were those whose brand colors I didn’t associate strongly with the brand (a certain mobile service provider and the first question with the Brazil logo, who I think of as orange and blue, due to it’s website).

On Feb.26.2010 at 05:06 PM

Craig McClurg’s comment is:

17!

On Feb.26.2010 at 05:59 PM

Kalani’s comment is:

Argh so close! 20/21. That was fun! I missed #19. I thought #20 was Flickr at first, but then realized it was a torch.

On Feb.26.2010 at 06:35 PM

cody milhouse’s comment is:

Seriously, I know this sounds like a stupid question, but am I the only one that can’t figure out where to click submit (to get past the first question)?

On Feb.26.2010 at 07:03 PM

guizaffari’s comment is:

Amazon =P

quite clever…

On Feb.26.2010 at 07:29 PM

valt1’s comment is:

+1 @Meryl Friedman, and what is a logo purpule withe a milke it isen’t a Milka !

On Feb.26.2010 at 08:08 PM

DCos’s comment is:

17/21! Fun!

On Feb.26.2010 at 09:46 PM

buruno’s comment is:

19… I drank a little, but I guess it wouldn’t make much difference at all. Nice quiz!

On Feb.26.2010 at 09:48 PM

Florent Zumberi’s comment is:

21/21

for those stuck on 15 think of famous UK signage when reading the letter clue.

On Feb.26.2010 at 10:14 PM

JonSel’s comment is:

what is a logo purple with a milk it isn’t a Milka !

Having worked in Germany, I thought the exact same thing! At last minute the right answer came to me, though.

I missed one – as scottish as apple pie?!? I still don’t get it and I know the answer – and didn’t get the last question, yet it gave me a 21/21 score. Perhaps I was just radiating brandsmarts through the interwebs. ;-)

On Feb.26.2010 at 10:15 PM

Evan Dinsmore’s comment is:

Missed Cadbury and Nokia, but I got all of the others fairly easily.

On Feb.27.2010 at 08:39 AM

Camryn’s comment is:

@cody milhouse - It submits itself when it decides you’re right (or you can skip)

On Feb.27.2010 at 10:14 AM

Alphonse’s comment is:

@ JonSel

Think of common Scottish (and Irish) surnames.

On Feb.27.2010 at 11:29 AM

dglassdes’s comment is:

I found this quiz a bit unsatisfying (maybe because I didn’t do very well) but thanks Karan for the answers, that made it more interesting.

These, however, I found to be a lot of fun (the contest is long over, btw):

http://tinyurl.com/ykfa7l3

On Feb.27.2010 at 12:04 PM

gustavo guimaraes’s comment is:

Paraná

On Feb.27.2010 at 01:41 PM

ernie.’s comment is:

I surprisingly managed a 20/21!

On Feb.27.2010 at 03:29 PM

Andrew Keir’s comment is:

Missed the blockbuster one, I haven’t rented a movie in about 8 years lol.

On Feb.27.2010 at 04:31 PM

Bill Dawson (XK9)’s comment is:

21/21. You brandnewsies got served.

On Feb.27.2010 at 05:30 PM

Adam Haase’s comment is:

The game is stingy.

I put an answer in but when i go to press enter it comes up with a question mark.

Would i be doing anything wrong?

On Feb.27.2010 at 05:38 PM

Crystal ’s comment is:

17/21. Yay! There were a few there that I had no idea…

On Feb.27.2010 at 06:13 PM

Ebbe’s comment is:

Fun way to make a quiz. Too bad it doesn’t register scores properly; pretty sure my 6 minute 19/21 should go above the 11 minute 18/21 guy.

On Feb.28.2010 at 12:09 AM

Katie’s comment is:

16/21 they say. Not bad at all.

On Feb.28.2010 at 05:52 AM

Katie’s comment is:

Sorry, typo. 19/21. But it didn’t go on the hi-score list. What’s up with that?

On Feb.28.2010 at 06:00 AM

Blue Buddha’s comment is:

18/21

Honestly, the colors were generally the second, if not third clue for me. I mostly got these based off of the verbal clues. I’m not a very brand conscious person though—meaning I don’t buy many brand-name items.

On Feb.28.2010 at 09:38 AM

qwertyale’s comment is:

amazon.com

On Feb.28.2010 at 10:22 AM

gabriel Eiras Villa’s comment is:

21/21!

On Feb.28.2010 at 10:44 AM

joe moran’s comment is:

“Oh mommy… help me… I had dental work done and was stoned out of my mind…” Waaahhhhhh! Cry me a river. It’s not like you were giving birth or something… oh… wait…

HAHAHAHAHAHA

VR/

p.s. Good luck to you both!

On Feb.28.2010 at 10:56 AM

Nate’s comment is:

Surprised I got some of the more Euro-centric ones. I’m guessing most Americans only know Cadbury for their chocolate easter eggs.

On Feb.28.2010 at 02:48 PM

isuck’s comment is:

4/21 … I am officially changing careers. Thank you!

On Feb.28.2010 at 03:41 PM

chickenfriedsteak’s comment is:

That was cool but broken. Seriously - I missed a few and still scored 21. Maybe it just sensed my potential ;)

On Feb.28.2010 at 05:16 PM

Caesar Wong’s comment is:

18/21 here, which surprised me. I didn’t think I’d do so well.

On Feb.28.2010 at 08:50 PM

Adzski’s comment is:

Can anyone explain to me why MM aspect of the last clue was BWU rather than SYD? Bankstown airport? Really? And what were the colour hints for that one about?

On Mar.01.2010 at 03:53 AM

theo’s comment is:

Hi everyone,

Theo from VYRE here, the guy to blame for the quiz.

Thank you all very much for playing it, and thanks too for your comments - I’m going to look at the hi-score thing today and see what’s going on. Sorry to all those winner winner chicken dinners who have been conned out of their well deserved glory :)

@cody milhouse and Adam Haase:
You just enter your guess. If you’re right you’ll get a nice big tick and move on to the next question automatically, and if you’re wrong you’ll get a question mark. I thought a big red X might be a bit too unfriendly.

Thanks again everyone!
theo

On Mar.01.2010 at 04:18 AM

Alex’s comment is:

21/21
The last one is the best one.

On Mar.01.2010 at 04:48 AM

tim7168’s comment is:

18/21 woo!

Was surprised at how helpful the colours were, though it made me realise I still think of the old Nintendo and Yahoo logos - had to remind myself they’d changed.

@dglassdes Those typographic puzzles are awesome, think I got them all, are the answers anywhere?

On Mar.01.2010 at 04:53 AM

Barclay D’s comment is:

Ouch only 15/21. Little disappointed in myself on some of the last ones… which I now know. I cracked under pressure! Answers would be very helpful.

On Mar.01.2010 at 09:03 AM

Jeff’s comment is:

I wasted a lot of time because I couldn’t spell Caterpillar.

On Mar.01.2010 at 10:33 AM

Ralfy’s comment is:

16/21. It seems pretty pointless offering up the chance to try again. Makes a mockery of the high score table. Do you really think someone could get all of these correct in just a shade over a minute?

On Mar.01.2010 at 10:37 AM

cchana’s comment is:

really fun game to play, especially if you’re a big fan of branding!

some of the clues were cryptic, but amazingly obvious, whereas some were just cryptic!

On Mar.01.2010 at 10:59 AM

Ryan K’s comment is:

19/21. Not bad, but I can’t believe I didn’t get the first one. duh.

On Mar.01.2010 at 11:12 AM

ilovetype’s comment is:

Fun quiz!

On Mar.01.2010 at 11:42 AM

MSGDS’s comment is:

Missed a couple, but enjoyed the quiz.

On Mar.01.2010 at 12:29 PM

dglassdes’s comment is:

@tim7168 I don’t think the answers were ever posted. I did find this book mentioned on design observer, though:

http://www.amazon.com/exec/obidos/ASIN/0061826596/designobserver-20/

More of the same puzzles, and possibly the answers…

On Mar.01.2010 at 09:35 PM

Michelle Day’s comment is:

how the heck do you start the game? there’s no way to submit my answers or move on to the next one.

On Mar.02.2010 at 01:03 PM

Mesothelioma’s comment is:

Very fun quiz, had trouble with a few but altogether worth a little perusal.

On Mar.02.2010 at 03:37 PM

hear ted’s comment is:

tim7168:
Highlight for answers to typographic riddles:

1. Out of the question.
2. Blood is thicker than water.
3. Cross-eyed.
4. Beat around the bush.
5. All hands on deck.
6. Safety in numbers.
7. More often than not.
8. On thin ice.

On Mar.02.2010 at 10:08 PM

Katie’s comment is:

@ Theo

Thanks for addressing that. I was totally stoked to have done so well (since I’m not in the design or advertising field, like so many of this blog’s followers are). I wanna see my name on that hi-score board, man! I still can’t believe I got #21. I typed it in like, “no way it’s this, but it won’t hurt to try” and then it gave me a check mark! Woo!

On Mar.02.2010 at 11:25 PM

aliea’s comment is:

Im so confused on the last one. Where does the cyan and magenta colors play in to the solution? Im sure there is an obvious answer to that, but darn it for the life of me, I cant understand.

Thanks!

On Mar.04.2010 at 12:58 AM

theo’s comment is:

Hi Aliea

The clue for the last question shows certain airport destination codes on the left and certain dates on the right.

BCN MCMXCII
JAO MCMXCVI
BWU MM
ATH MMIV
PEK MMVIII

So you have to identify the next in the sequence.

I wanted the last one to be a tough one :)

theo

On Mar.04.2010 at 04:12 AM

Caroline @ The Feminist Housewife’s comment is:

Wow, I really bombed that one…yikes. Too embarrassed to even say my score! = )

SO fun though! Thanks for sharing!

On Mar.05.2010 at 11:50 AM

Dave’s comment is:

Interesting note-

Type the company’s name- VYRE- into any of the fields. It’s a good, self-aware laugh.

On Mar.05.2010 at 12:41 PM

Gabe Lopez’s comment is:

21/21. I still missed the last one and “mind the brand.” Anyone have a clue?

On Mar.06.2010 at 02:58 AM

Blowfly’s comment is:

@Dave - How on earth did you find that out? Very sweet though.

On Mar.08.2010 at 10:22 AM

Dave’s comment is:

@blowfly- Beginner’s luck.

On Mar.09.2010 at 09:45 AM

enrolled agent’s comment is:

@Karan

You wouldn’t want us to cheat, would you? :P

On Mar.13.2010 at 12:57 PM

Adam Haase’s comment is:

Anymore logo quizzes on the web to fill in?

On Apr.06.2010 at 05:27 AM

John Russell’s comment is:

I managed to get 20 the first time, missing Cadbury, but then again I’m from the US and not particularly fond of chocolate.

Pulling out all of the stops, I couldn’t get them any faster than 33 seconds. The website is too slow for me to go any faster. I just don’t see how anyone’s gotten it down to 25 seconds.

On May.31.2010 at 08:17 AM

ILYA AFANASYEV’s comment is:

Hello! i got 19\21 - missed “aka motion picture event og the year” and “painful rental?”

please! email me and tell what brands did i miss?

On Jul.12.2010 at 02:35 PM

ana’s comment is:

8/21 but my english is not very good!

really fun!

On Jul.13.2010 at 02:47 PM