Established in 1975, Schlecker, the Germany based drugstore and one of the largest European retailers, has undergone a recent identity update. The new logo features a bit friendlier type treatment (based on Frutiger, but tweaked for individualization) in an attempt to appear more inviting and approachable. The official press release can be found here but may require Google Translate for the non-German speakers.
Thanks to Ralitza Dilovska for the tip.
Plans are in development for coming back to Europe in Spring of 2018 with the current top contender host city of Barcelona.