Videos of the 2012 Brand New Conference are now available for purchase — ditto the program and poster.

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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.



Online

• FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
• Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
• Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
• Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
• Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
• Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.

Publishing

• The 2010 Brand New Awards / 2011, self-published.
• Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

• Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
• Brand New Awards / Celebrating the best identity work produced around the world.
• FPO Awards / Celebrating the best print work from around the world.

Writing

• Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
• Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
• The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Graphic Design

• Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

• P&G is Over the Moon

• Minsk Gets in Line

• Friday Likes 45

• Mall of America Gets Wrapped Up

• Destination: Corner of Stuff and Stuff

• Kering Goes Owl Out with New Branding

• The Future of Fox is Now

• Friday Likes 44

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• Sam Becker
• Clinton Duncan
• Rietje Gieskes
• Christian Palino

• Senior Art Director @ McMurry in Saratoga Springs, NY
• Brand Identity Designer @ Matchstic in Atlanta, GA
• User Experience Developer @ Classified Ventures in Austin, TX
• Senior Art Director @ McMurry in Saratoga Springs, NY
• Mid-Level Graphic Designer @ The Nation in New York, NY

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Books about logo design, the designers that create them and the meaning of branding.

• Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work.
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