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This is a very old entry — images are small, formatting is off.

 

Schlecker

Noted Jul. 11, 2011 by Cole Baldwin

Industry / Corporate Tags /

Schlecker Logo

Established in 1975, Schlecker, the Germany based drugstore and one of the largest European retailers, has undergone a recent identity update. The new logo features a bit friendlier type treatment (based on Frutiger, but tweaked for individualization) in an attempt to appear more inviting and approachable. The official press release can be found here but may require Google Translate for the non-German speakers.

Thanks to Ralitza Dilovska for the tip.

 

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

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