Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted Nov. 13, 2012 by Armin

Industry / Technology Tags /

TDS Logo, Before and After

About: (Est. 1989, Dublin) “TDS (Time Data Security) Ltd are leading specialists in the areas of integrated Security Systems and Smart Card deployments.”

Design by: RichardsDee.

Ed.’s Notes: Really liking the icon for this; Big Brother-ish but cool. Sample application image below (or after the jump) and a few more at the links below.

Relevant links: RichardsDee case study. TDS press release (PDF).




Share ›

Spotted Around the web

New Logo for Zenefits

New Logo for Zenefits
Spotted Sep. 22, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
Spotted May. 16, 2017


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List