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The Best and Worst Identities of 2012, Part IV: Best of the B-Side

Dec. 31, 2012 by Armin

Industry / Tags /

The Best and Worst Identities of 2011, Part III: Most Liked Friday Likes

Some nice, simple surprises emerged from the B-Side this year.

See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes

No. 12: Tulsa International Airport

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Tulsa International Airport

Best & Worst of Brand New, 2012

Including this in a “Best” list is as surprising to you as it is to me, but it’s an example of a swoosh approach done right and in the appropriate context.

Poll Results: Great / Fine / Bad

On Execution (442)

49% Percent

44% Percent

 7% Percent

---

No. 11: Panchero’s Mexican Grill

Best & Worst of Brand New, 2012 Designed by

Planet Propaganda

--- Original Post

Panchero’s Mexican Grill

Best & Worst of Brand New, 2012

First, just look at the before logo. That’s just horrible. The new one may not make Paul Rand squeal with glee but it’s got bounce and texture and flavor.

Poll Results: Great / Fine / Bad

On Execution (272)

45% Percent

46% Percent

 9% Percent

---

No. 10: Children’s Healthcare of Atlanta

Best & Worst of Brand New, 2012 Designed by

Matchstic

--- Original Post

Children’s Healthcare of Atlanta

Best & Worst of Brand New, 2012

A simple, straightforward evolution. Plus, how can you not like kids holding hands?

Poll Results: Great / Fine / Bad

On Execution (238)

23% Percent

51% Percent

26% Percent

---

No. 9: Campaign Monitor

Best & Worst of Brand New, 2012 Designed by

Anthony Lane and Buzz Usborne

--- Original Post

Campaign Monitor

Best & Worst of Brand New, 2012

Great improvement on the type and a cute icon that is part e-mail, part crown, and part “M”. Not bad.

Poll Results: Great / Fine / Bad

On Execution (227)

39% Percent

49% Percent

12% Percent

---

No. 8: Say Media

Best & Worst of Brand New, 2012 Designed by

In house

--- Original Post

Say Media

Best & Worst of Brand New, 2012

It’s rare to see a serif nowadays so it gets points for that, but it’s also a really clever and well crafted wordmark.

Poll Results: Great / Fine / Bad

On Execution (385)

67% Percent

27% Percent

 6% Percent

---

No. 7: Reading Fightin Phils

Best & Worst of Brand New, 2012 Designed by

Brandiose

--- Original Post

Reading Fightin Phils

Best & Worst of Brand New, 2012

You had me at “ostrich”.

Poll Results: Great / Fine / Bad

On Execution (293)

52% Percent

25% Percent

23% Percent

---

No. 6: Madison Public Library

Best & Worst of Brand New, 2012 Designed by

Cricket Design Works

--- Original Post

Madison Public Library

Best & Worst of Brand New, 2012

This could be for any library in the world — including Bedrock — but MPL got it and they got it good.

Poll Results: Great / Fine / Bad

On Execution (2,796)

53% Percent

35% Percent

12% Percent

---

No. 5: Meebo

Best & Worst of Brand New, 2012 Designed by

In-house

--- Original Post

Meebo

Best & Worst of Brand New, 2012

Slightly ambiguous and simplistic but there is more to it than meets the eye: Make sure you see the follow-up post that shows “Mee” and “Bo” in action.

Poll Results: Great / Fine / Bad

On Execution (323)

31% Percent

51% Percent

18% Percent

---

No. 4: Republic Records

Best & Worst of Brand New, 2012 Designed by

Pentagram

--- Original Post

Republic Records

Best & Worst of Brand New, 2012

Confident, big type that looks like a flag. Dig it.

Poll Results: Great / Fine / Bad

On Execution (293)

30% Percent

47% Percent

23% Percent

---

No. 3: Pocket

Best & Worst of Brand New, 2012 Designed by

N/A

--- Original Post

Pocket

Best & Worst of Brand New, 2012

The name change is great and the super simple icon and typography serve as one of the better examples of the über-friendly trend.

Poll Results: Great / Fine / Bad

On Execution (314)

45% Percent

46% Percent

 9% Percent

---

No. 2: Luxembourg Philharmonic Orchestra

Best & Worst of Brand New, 2012 Designed by

Pentagram

--- Original Post

Luxembourg Philharmonic Orchestra

Best & Worst of Brand New, 2012

We did see a lot of overlays in 2012 but this one was one of the nicest and overlay-est. The super Pentagram-ish serif typography also helped.

Poll Results: Great / Fine / Bad

On Execution (2,796)

31% Percent

43% Percent

26% Percent

---

No. 1: Stockton Ports (Alternate)

Best & Worst of Brand New, 2012 Designed by

Brandiose

--- Original Post

Stockton Ports (Alternate)

Best & Worst of Brand New, 2012

Sure, it’s Popeye-ish but (A) Popeye is awesome and (B) dude, it’s an asparagus as a bat, an asparagus running with a bat, and an asparagus and a bat tied with a rope on the shape of an “S”. This is just too much fun.

Poll Results: Great / Fine / Bad

On Execution (252)

76% Percent

16% Percent

 6% Percent

---



 

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