
Some nice, simple surprises emerged from the B-Side this year.
See also:
Part I: The Best
Part II: The Worst
Part III: Most Liked Friday Likes
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N/A |
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Including this in a “Best” list is as surprising to you as it is to me, but it’s an example of a swoosh approach done right and in the appropriate context.
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On Execution (442) |
49%
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44%
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7%
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First, just look at the before logo. That’s just horrible. The new one may not make Paul Rand squeal with glee but it’s got bounce and texture and flavor.
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On Execution (272) |
45%
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46%
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9%
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A simple, straightforward evolution. Plus, how can you not like kids holding hands?
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On Execution (238) |
23%
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51%
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26%
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Great improvement on the type and a cute icon that is part e-mail, part crown, and part “M”. Not bad.
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On Execution (227) |
39%
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49%
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12%
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It’s rare to see a serif nowadays so it gets points for that, but it’s also a really clever and well crafted wordmark.
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On Execution (385) |
67%
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27%
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6%
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You had me at “ostrich”.
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On Execution (293) |
52%
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25%
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23%
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This could be for any library in the world — including Bedrock — but MPL got it and they got it good.
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On Execution (2,796) |
53%
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35%
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12%
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Slightly ambiguous and simplistic but there is more to it than meets the eye: Make sure you see the follow-up post that shows “Mee” and “Bo” in action.
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On Execution (323) |
31%
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51%
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18%
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Confident, big type that looks like a flag. Dig it.
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On Execution (293) |
30%
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47%
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23%
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N/A |
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The name change is great and the super simple icon and typography serve as one of the better examples of the über-friendly trend.
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On Execution (314) |
45%
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46%
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9%
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We did see a lot of overlays in 2012 but this one was one of the nicest and overlay-est. The super Pentagram-ish serif typography also helped.
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On Execution (2,796) |
31%
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43%
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26%
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Sure, it’s Popeye-ish but (A) Popeye is awesome and (B) dude, it’s an asparagus as a bat, an asparagus running with a bat, and an asparagus and a bat tied with a rope on the shape of an “S”. This is just too much fun.
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On Execution (252) |
76%
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16%
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6%
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POSTED BY: Armin
CATEGORY: Announcement
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