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BY Christian Palino


The Writer’s Type

Little, Brown and Company Logo, Before and After

Little, Brown and Company was founded in 1837, publishing fiction and nonfiction titles from great American writers including great names such as Norman Mailer, Gore Vidal and E. L. Doctorow, and brilliant satirists like David Sedaris and Candace Bushnell. They are a publishing group under Hachette Book Group who is a subsidiary of Lagardère, a communications and media company. The previous identity was primarily an illustration of the Bulfinch Monument — a not-so-well-known Boston landmark. Hard to reproduce and a bit far from conveying literary notions for those unfamiliar with Little, Brown’s history. The new identity, created by Lance Hidy, employs Silica to craft a couple of typewriter keys, forming a monogram-like mark. Simple, reproducible, and memorable enough to work well on a book spine or in trade ads. Paired with a cleanly set nameplate when needed — this is a successful rebranding. You can read a bit more on the redesign and hear from Hidy over at The New York Observer.

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DATE: Apr.30.2009|POSTED BY: Christian Palino|CATEGORY: Culture | COMMENTS:

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