Opinions on corporate and brand identity work.

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Transcontinental is a marketing activation company founded in 1976. According to their website, they are the “Largest printer in Canada. One of Canada’s leading providers of Web solutions and marketing communications. Canada’s leading consumer magazine publisher.” In addition to the new mark, the trademark changed to “TC. Transcontinental”. The new identity was done by Montréal’s brand strategy consulting firm Cohesion Strategies and creative shop Bleublancrouge. From the press release: “The new brand better reflects the company’s comprehensive and integrated marketing communications offering, including print, media, digital, interactive and mobile.” Some applications below (or after the jump).

New brand video.




Thanks to Samuel Dupéré for the tip.



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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