Black Star Co-Op Pub and Brewery Logo, Before and After

Opening later this Summer just a couple miles north of UnderConsideration headquarters is the Black Star Co-Op Pub and Brewery, providing a fresh take on the co-op model. And by fresh I mean it involves beer and a place to eat some pub grub along with it or, as founder Steven Yarak, says “Why shouldn’t you own the pub you drink at?!”. Black Star’s member-owners also have a say in what the beers taste like, participating in tastings with Black Star’s own brewer, Jeff Young, who will be creating beers under three categories: Rational, Irrational, and Infinite. In preparation for their opening, Black Star has a new identity designed by Austin-based Ptarmak.

Black Star was looking for a logo that would express the power of a local cooperative. It had to convey a sense of authority without appearing too socialistic. The model of a co-op demonstrates the true meaning of the democratic process and Black Star wanted to exemplify this in an Austin TX kind of way. So it needed to be fresh and non-stodgy amongst the wealth of traditional visuals associated with beer culture. It needed to be fun and laid back in a serious way.
— From Ptarmak

Black Star Co-Op Pub and Brewery

Black Star Co-Op Pub and Brewery

The original logo looked like what you would expect a co-op logo to look like, kind of dopey and home-brewed (pun intended). So it’s nice to see a bold and, dare I say, professional identity forged around a co-op concept. The new logo is cool, edgy and bold while actually managing to convey a few different meanings: A little bit of that socialist feel as mentioned above, a little amber hue and the ever popular barley to go with beer, and a slightly hypnotic line pattern for a dose of Austin weird.

And so we end the week with a close-up of beer. Enjoy.

Black Star Co-Op Pub and Brewery

filed under Consumer products and tagged with , , , ,

Reviewed June 4, 201006.04.10 by Armin

↓ Poll

Voting Begins
Voting Ends


This entry was generated in the previous layout of the site. Images and styling will be slightly off.

Poll and results are shown at the end of the post in the main content area.