BY John Feldhouse

UCF Gets Tough

The University of Central Florida (UCF) recently updated their athletics logo with a new stylized knight. This comes at an opportune time for UCF as they are starting to become a major player in Conference USA. Designed by Rickabaugh Graphics, Inc. (consistent purveyors of sports logos), the new identity system is highly functional for all sports.

The old logo was a little ambiguous — a knight holding a jousting stick with amateur typography and a splash behind the knight — it all added up to a weak identity. Now the more aggressive looking knight and bolder typography make the identity come to life. The website, merchandise, playing fields, uniforms,… everything (including the cute favicon kinght!) now has an integrated feel and function. The new logo will be seen on merchandise and apparel which is available June 15… just before football season.

In the world of sports, logos tend to have some common attributes. First, they are usually two or three colors; second, they are either initials or a figure; and third, they are usually pointy. I know there are some logos that break these three attributes, but for what it’s worth these attributes are universal. UCF fits all three of these. Ultimately the logo works for UCF as it is a smaller school competing against the other big three Florida schools. There is now a direction and sense of empowerment for the athletics department.

For more information please read the press release.

Thanks to Gavin Hall for the tip.

\n\nThe University of Central Florida (UCF) recently updated their athletics logo with a new stylized knight. This comes at an opportune time for UCF as they are starting to become a major player in Conference USA. Designed by Rickabaugh Graphics, Inc. (consistent purveyors of sports logos), the new identity system is highly functional for all sports.

Many thanks to our ADV @ UnderConsideration Partners