Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Walk of Maple Leaf Fame

Reviewed Mar. 3, 2011 by Armin

Industry / Entertainment Tags /

Canada's Walk of Fame Logo, Before and After

Incised on the sidewalks of King and Simcoe Streets in downtown Toronto, 131 stars currently make up Canada’s Walk of Fame, which celebrates Canadians who “have excelled in music, sport, film, television, as well as the literary, visual, performing arts, science and innovation.” Some of its inaugural inductees in 1998 included singer Bryan Adamas and actors Christopher Plummer and John Candy. Since then entertainers like Kiefer Sutherland, Alex Trebek, Leslie Nielsen, and Shania Twain have joined the streets with sports figures like Mario Lemieux to round up the stars. This week, the Walk of Fame introduced a new identity designed by TAXI.

Canada's Walk of Fame Logo, Before and After

Sample of existing stars.

Canada’s Walk of Fame Rebrand Launch Cinema Spot.

Canada's Walk of Fame Logo, Before and After

Like all things Canadian, the new logo revolves around the maple leaf. This iteration of the maple leaf is certainly handsome and dynamic and feels more like a Walk of Fame than the previous one, which looked more like a sports medal that ESPN Canada gave it out on every edition of SportsCenter Canada. (Yes, I am aware there is no such thing as ESPN Canada). The combination of maple leaves to form a star is a nice idea and is well executed. The typography is a little weird. Mrs Eaves, as much as I like it as a typeface, somehow has too much of its own personality that makes it clash against the icon, but maybe I’m just off on that assessment. I know we see 99% sans serif use on this site, but I think something more contemporary would have helped the icon stand out more. Nonetheless, a vast improvement over the old one. The identity’s launch materials are also quite nice, including a Batman-esque award.

Walk of Fame Award. (Sorry, the image of the award had to come off as it wasn’t ready to be unveiled).

Canada's Walk of Fame


Canada's Walk of Fame

Canada's Walk of Fame

Canada's Walk of Fame

Canada's Walk of Fame



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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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