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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Online
Publishing
Events & Judged Competitions
Writing
Graphic Design
Online
- FPO (For Print Only) / Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
- Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
- Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
- Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
- Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
- Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity work. Archives Only.
Publishing
- The 2010 Brand New Awards / 2011, self-published.
- Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
- Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
- Brand New Awards / Celebrating the best identity work produced around the world.
- FPO Awards / Celebrating the best print work from around the world.
Writing
- Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
- Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
- The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Graphic Design
- Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
BY David Weinberger
Whatever It Is, It’s Extreme
djuice is one of the worlds leading mobile content providers for young people. Wolff Olins, who also helped rebrand djuice’s parent company Telenor earlier this year, created the new identity.
Ok, I am clearly not the audience here as I’ve never downloaded anything on to my phone. Until last year, I still used a StarTac and still would be if it didn’t break. So it’s probably not important that I’m not exactly sure what the new logo is. I do know, however that whatever it is, it’s extreme. So extreme, maybe I should have spelled it x-treme. Don’t let it get too close to your eye, it may stick you.
The Press Release:
A close-up of “the thing.”
Also in 2006, Wolff Olins rebrands parent company, Telenor.
DATE: Nov.05.2006
POSTED BY: David WeinbergerCATEGORY: Telecom COMMENTS:
TAGS:
![\"Brandnew_djuice.gif\"](\"http://www.underconsideration.com/brandnew/archives/Brandnew_djuice.gif\")
\n\ndjuice is one of the worlds leading mobile content providers for young people. Wolff Olins, who also helped rebrand djuice's parent company Telenor earlier this year, created the new identity. \n\nOk, I am clearly not the audience here as I've never downloaded anything on to my phone. Until last year, I still used a StarTac and still would be if it didn't break. So it's probably not important that I'm not exactly sure what the new logo is. I do know, however that whatever it is, it's extreme. So extreme, maybe I should have spelled it x-treme. Don't let it get too close to your eye, it may stick you.
Books about logo design, the designers that create them and the meaning of branding.
