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BY David Weinberger


What’s Old is New

Brandnew_OldNavy.gif

I’m not sure exactly when this happened, but Old Navy has a new mark. No press releases, no launch events, no announcements. I actually couldn’t find anything anywhere, although I didn’t try calling anyone. Old Navy simply updated their mark. They have refined the oval and changed the typography. Nice.

I imagine they’ll still just use the type on signs and other applications.

Brandnew_OldNavyType.gif

The logo currently up on their site uses an animated metallic sheen.

Brandnew_OldNavyMetallic.gif

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DATE: Nov.27.2006|POSTED BY: David Weinberger|CATEGORY: Retailers | COMMENTS:

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