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White House Chaos

White House Chaos

Linked Mar. 15, 2016 by Armin

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Eagle-eyed Brand New reader Janik Frithioff wrote asking if I knew anything about why the White House logo seen on press conferences had its “H”s flipped upside down. I had to Google that. The White House logo file is correct so that’s not the problem. I didn’t know this but the logo in the White House Press Room is not a graphic but a sculpted sign that looks completely different in that last link than it does on TV. So, Janik, the “H”s aren’t upside down; it’s that whoever built this sign allowed his or her natural, unaided-by-computer abilities to define the typography… which might explain the crooked “G” and bad kerning in “SHI NGT”. And that concludes our Important Stuff post of the day. Visit link

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Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX.

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