Brand NewBrand New: Opinions on corporate and brand identity work. A division of UnderConsideration
The Colonel’s (Brand) New Clothes

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Yesterday, Kentucky Fried Chicken (KFC to friends), unveiled a new logo that, in a nutshell, stripped Colonel Sanders’ signature white double-breasted coat and adorned him with a red apron while maintaining the identifiable thick-rimmed glasses, goatee and string tie, all in a neatly contemporary and fresh style.

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By Armin on Nov.15.2006 in Food Link

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