With offices in Boston, Hartford, Los Angeles, New York, Phoenix and San Diego and expertise in civic, corporate, education, hospitality and science & technology markets, JCJ Architecture is a highly prolific firm that designs and builds at the local, regional and global level. UnderConsideration was brought in to revitalize their identity in a way that marked an evolution from their 2006 name change and identity.
As past speakers, attendees and all-around enthusiasts of TypeCon, the annual conference organized by the Society of Typographic Aficionados, UnderConsideration was particularly enthusiastic about designing the identity for its 2009 conference in Atlanta, GA taking place July 14 – 19. The theme: Rhythm.
The logo or, in this case, the wordmark for the Word It blog is unapologetically big and bold yet, understanding of its context, very simple, allowing the hundreds of submissions to be the center of attention. Set very tightly together, the Word It wordmark uses House Industries’ Neutraface No. 2, Titling style. The wordmark’s generous heft, allows us to use it translucently in some vivacious Word It quilts.
To support the logo for VisionSpring we created a simple identity system that could be applied and extended to various business and communication materials.
The famed brand name of Caesars casino in Las Vegas has been ushered into the burgeoning leisure and entertainment scene of Macau, China with the introduction of Caesars Golf Macau — one of seven golf courses around the world run by its parent company, Harrah’s Entertainment. UnderConsideration created a logo that signals the link between Caesars’ hospitality and entertainment experience and the promise of a grand golfing experience. We also created a limited business suite application establishing the use of black, red and silver.
VisionSpring, formerly known as Scojo Foundation, is a “nonprofit social enterprise that reduces poverty and generates economic opportunities through the sale of affordable glasses in impoverished regions throughout Asia, Latin America and Africa.“ UnderConsideration had the exciting opportunity to help the organization redesign their identity.
It was unavoidable to attempt to find a visual representation of “opposite” with the logo for Opposites Attract ’08. After a few failed designs, we turned to Aleya Hoerlein, our winter, off-site intern who came up with the concept of using the O and A as circle and triangle, representing basic opposite geometric shapes — some might argue it’s the square that is the opposite of a circle. From that spark, we developed a modestly flexible identity — alternate configurations and an OA08 “badge” — with the typography reinforcing the “opposite” effect.
The logo for Quipsologies, our linkfest of creative bits, uses a custom drawn Q that’s as circle-y as a circle can get, accompanied by the geometrically pleasant Gotham. For more on Quipsologies read this entry.
The logo for Brand New, our blog on corporate and brand identity, is bold and red. Few things are better than bold and red. It is set in Vllg’s Apex Serif Extra Bold Small Caps (all in lowercase for extra boldness).
The logo for The Design Encyclopedia, our wiki devoted to all things design, draws its inspiration from the minimalist ideals of the Bauhaus, paired with one of the oldest sans serifs in town, Akzidenz Grotesk (1898!), with a little touch of CMYK for good measure. For more on The Design Encyclopedia read this entry.
Logo for Toronto-based Office for Urbanism, an urban planning firm. The logo uses the initials of the firm’s name — if you squint you can make out the f, and if you think holistically you can see the rest of the letters — to create an abstract icon.
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