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BROWSE


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Client

Alyssa and Josh


Quantity Produced

150


Production Cost

$200


Production Time

2 days

Dimensions (Width × Height × Depth)

8.5 in × 5.5 in


Page Count


Paper Stock

French Paper Mod-Tone, Gray


Number of Colors

Front: 2 Spot (PMS Orange and Rubine Red)
Back: black

Varnishes


Binding


Typography

Burbank by House Industries, Copeland Milo by Photo-Lettering, Metro by W.A. Dwiggins, Alternative Gothic, Champion by H&FJ, and some limited custom lettering

 

When it comes to designers designing their weddings, we know we are in for a treat. What kind of treat? the outcomes are as varied as the kinds of flowers you can use in a bouquet. Alyssa and Josh have been relentless as far as the details and style of wedding they dream of, and have started sharing some of the details through their Save the Date postcard.

We’ve been scouting inspiration from far and wide, and one of the first ideas that hit us was to create a “gig poster” or a vintage-style handbill to inform our potential guests of the basic logistics in advance of the invitation. We decided it would be an adventure to silkscreen the invitations ourselves using the “split fountain” technique, usually reserved for the background of boxing posters.

The process was remarkably smooth. We’d both done some screenprinting on t-shirts before, but neither of us had any hands-on experience with serigraphy on paper. We designed the card to be printed without bleed, 2-up on an 8.5” by 11” letter-sized page, allowing us to make a single cut towards a finished product—we printed the back side on the cheap using our inkjet printer. Using a Photoshop mockup of the design, we determined that Pantone Orange and Rubine Red would make a nice, yummy “Tequila Sunrise” gradient. Our comp wasn’t far off the mark, but the real-life result was far better than the digital version.

The right side of the screen had some imperfections in the emulsion which led to some interesting artifacts, while the left side was nearly perfect. I think the variation between different prints is one of the beautiful and lively aspects of hand-printed serigraphs. So even though we sacrifice a bit of legibility, I think we’ve really hit the mark with our attempt at creating a vintage, imperfect look.

Call me sentimental, but I think Alyssa and Josh are embracing the printing process very much like the life of a couple should be embraced. Making it personal, making it unique, embracing the imperfections and getting their hands dirty while sharing a laugh or two.

Have a great wedding (and marriage)!

Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard ---Alyssa and Josh Save the Date Postcard

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 18, 2009

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Filed Under

Postcard

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End