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Lead Image

Latitude Postcard


Production Method





Jason Strong (ECD)
Jon Stone (CD)
Theresa Ptak (Designer/Illustrator)
Lisa Hall (Copywriter)
Heather M. Bonn Tomas (Producer)
Kara Brinkman (Account Executive)



Ideal Printers

A production challenge to help spread a good message? sure. This interactive promotional card delivers a feel-good message with a touch of whimsy. 




Quantity Produced


Production Cost


Production Time

6 days

Dimensions (Width × Height × Depth)

6.25 × 4.5 in.

Page Count


Paper Stock

Neenah / Royal Sundance / Felt, Brilliant White / 100 C

Number of Colors




1/8" SE44 White Eyelet


Sentinel Book
Gotham Medium


Latitude Postcard
Latitude Postcard
20170207_latitude_card_03.mov ---

Recent Posts



Project Description

For so many children around the world, simple transportation is the barrier standing between them and an education. World Bicycle Relief is on the quest to change this for children around the world. Latitude is grateful for the partnership with WBR that will provide 35 kids bicycles allowing them to get to school to receive an education that will change their future. We believe everyone deserves an opportunity to thrive. This mailer highlights Latitude’s work with the WBR.

Production Lesson(s)

There was a fair amount of trial and error to align the pinwheel perfectly with the copy. The solution that ended up working the best was simply repeating "Ride and Thrive." ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 13, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End