DESCRIPTION
Ant Made This Business Card
CLIENT
Self-promotion
DATE
March 2009
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
Mode nine
Franklin Gothic |
QUANTITY PRODUCED
250
PRODUCTION COST
£198 (US$324)
PRODUCTION TIME
7 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
85 mm × 50 mm (3.5 in × 2 in)
PRINT METHOD
Foil Stamping
PAPER STOCK
Colorplan Citrine and Grey board glued, weight 540gsm (324 lb)
NUMBER OF COLORS
1 spot (gray foil on citrine color side)
VARNISHES
1 clear gloss on gray color side
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There is an unspoken challenge between graphic designers to see who can create the thickest business card — at least the thickest one made out of paper — and the latest entry in the thick-as-bread category is that of Manchester based designer Antony Wilock, who has glued together two heavy cover weights to form a 540gsm (324 lb) business card. To counter the heft of the card, Antony applied the delicate process of foil stamping to create a simple gray-on-citrine design with his information and a gloss-on-gray treatment for the back. Heavy (and pretty) stuff!

