DESCRIPTION
Maud Business Cards
CLIENT
Self-promotion
DATE
October 2009
DESIGN CREDITS
PRINT CREDITS
TYPE CREDITS
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QUANTITY PRODUCED
2,000
PRODUCTION COST
AUS$1,400 (US$1,300)
PRODUCTION TIME
7 days
DIMENSIONS: WIDTH × HEIGHT × DEPTH
90mm × 55 mm (3.5 in × 2 in)
PRINT METHOD
Foil stamping
PAPER STOCK
300 gsm Cardboard
NUMBER OF COLORS
1 foil (black)
OTHER
Rounded edges
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Thoughtful consideration was placed on the production elements of this particular business card. The folks at Maud, whose design aesthetic is quite minimal, wanted to stand out and look quite special and interesting, by means of a beautiful print technique.
The hardest part was to find the particular stock that we were after and this took quite a while — also making sure a foil stamp was possible on the found stock. We also needed to make sure that a double sided foil stamp would not leave marks on the other side on such a stock. Therefore we went for a bit thicker card than planned, 300gsm, just to be sure. After looking at tons of samples and talking to different people, we were pretty sure our goals was achievable.
A simple and straightforward business card that upon closer inspection is not so simple after all. And as they quickly discovered, the foil stamp is actually impressively hard to scratch off even from this kind of stock — another plus for this combination of materials.

