DESCRIPTION Maud Business Cards CLIENT Self-promotion DATE October 2009 DESIGN CREDITS Maud David Park and Hampus Jageland PRINT CREDITS Pettaras Press TYPE CREDITS FS Albert

QUANTITY PRODUCED 2,000 PRODUCTION COST AUS$1,400 (US$1,300) PRODUCTION TIME 7 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 90mm × 55 mm (3.5 in × 2 in) PRINT METHOD Foil stamping PAPER STOCK 300 gsm Cardboard NUMBER OF COLORS 1 foil (black) OTHER Rounded edges

Thoughtful consideration was placed on the production elements of this particular business card. The folks at Maud, whose design aesthetic is quite minimal, wanted to stand out and look quite special and interesting, by means of a beautiful print technique.

The hardest part was to find the particular stock that we were after and this took quite a while — also making sure a foil stamp was possible on the found stock. We also needed to make sure that a double sided foil stamp would not leave marks on the other side on such a stock. Therefore we went for a bit thicker card than planned, 300gsm, just to be sure. After looking at tons of samples and talking to different people, we were pretty sure our goals was achievable.

A simple and straightforward business card that upon closer inspection is not so simple after all. And as they quickly discovered, the foil stamp is actually impressively hard to scratch off even from this kind of stock — another plus for this combination of materials.