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ADV @ UNDERCONSIDERATION      Peek here for details

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BROWSE


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Client

Self-promotion


Quantity Produced

2,000


Production Cost

AUS$1,400 (US$1,300)


Production Time

7 days

Dimensions (Width × Height × Depth)

90mm × 55 mm (3.5 in × 2 in)


Page Count


Paper Stock

300 gsm Cardboard


Number of Colors

1 foil (black)

Varnishes


Binding


Typography

FS Albert

 

Thoughtful consideration was placed on the production elements of this particular business card. The folks at Maud, whose design aesthetic is quite minimal, wanted to stand out and look quite special and interesting, by means of a beautiful print technique.

The hardest part was to find the particular stock that we were after and this took quite a while — also making sure a foil stamp was possible on the found stock. We also needed to make sure that a double sided foil stamp would not leave marks on the other side on such a stock. Therefore we went for a bit thicker card than planned, 300gsm, just to be sure. After looking at tons of samples and talking to different people, we were pretty sure our goals was achievable.

A simple and straightforward business card that upon closer inspection is not so simple after all. And as they quickly discovered, the foil stamp is actually impressively hard to scratch off even from this kind of stock — another plus for this combination of materials.

Maud Business Cards --- Maud Business Cards --- Maud Business Cards

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Maud Business Cards

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Production Method

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Design

Maud
David Park and Hampus Jageland

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Printing

Pettaras Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 6, 2009

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Filed Under

Business Cards

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End