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Quantity Produced


Production Cost

AUS$1,400 (US$1,300)

Production Time

7 days

Dimensions (Width × Height × Depth)

90mm × 55 mm (3.5 in × 2 in)

Page Count

Paper Stock

300 gsm Cardboard

Number of Colors

1 foil (black)




FS Albert


Thoughtful consideration was placed on the production elements of this particular business card. The folks at Maud, whose design aesthetic is quite minimal, wanted to stand out and look quite special and interesting, by means of a beautiful print technique.

The hardest part was to find the particular stock that we were after and this took quite a while — also making sure a foil stamp was possible on the found stock. We also needed to make sure that a double sided foil stamp would not leave marks on the other side on such a stock. Therefore we went for a bit thicker card than planned, 300gsm, just to be sure. After looking at tons of samples and talking to different people, we were pretty sure our goals was achievable.

A simple and straightforward business card that upon closer inspection is not so simple after all. And as they quickly discovered, the foil stamp is actually impressively hard to scratch off even from this kind of stock — another plus for this combination of materials.

Maud Business Cards --- Maud Business Cards --- Maud Business Cards


Recent Posts



Maud Business Cards


Production Method



David Park and Hampus Jageland



Pettaras Press

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 6, 2009


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End