DESCRIPTION Giuseppe Profilio Business Cards CLIENT Giuseppe Profilio DATE January 2010 DESIGN CREDITS Joan Massó PRINT CREDITS Carles Jaumot TYPE CREDITS Times New Roman

QUANTITY PRODUCED 250 PRODUCTION COST €200 (US$271) PRODUCTION TIME 1 week DIMENSIONS: WIDTH × HEIGHT × DEPTH 32 mm × 78 mm (1.25 in × 3.07 in) PRINT METHOD Digital PAPER STOCK Colored paperboard 600 g/m2 Appli self-adhesive paper 120 g/m2 NUMBER OF COLORS 1 Spot (Black) BINDING Pieces held in a small plastic bag for distribution OTHER Laser die cut

Giuseppe Profilio, a film director, came to Joan Massó for a set of new business cards. He did not need a large amount produced, and he was looking for something that spoke clearly and directly about his methodology and approach to his work. Inspired by the slogan Everything fits, Joan provided an in-the-moment experience for his client, who is able to assemble his business card while having a conversation with the receiver. Giuseppe carries the pieces in small plastic bags that he unveils and assembles on an as-needed basis.

Furthermore the cost of the business cards was kept modest by printing the labels in a single color, and using colored stock for the puzzle pieces — red, green and blue, as in the on-screen colors RGB.

This would be very fun to receive. Nice colors. Everything fits except the Times New Roman.

Clever.

Extremely bland and disappointing. It's a gimmick, not good design.

Great! A good exemple of in the moment experience in visual comunication.

Yeah, I'm not feeling the Times New Roman :/ Good implementation of the slogan, though.

The concept is fun, but I'm not sure why the type was left so amateurish. It looks like something someone typed up in Word and printed out on their inkjet label paper.

Also, the little plastic bags are pretty wasteful. Those will all end up in our oceans!

I'm not a fan of this. I think it looks very disjointed. And the typeface is no bueno :/

Hi, I'm Joan Massó. First of all, thank you for your comments, the positives and the negatives ones, all of them are constructive for me, but now it's the time to defend my work.
It's important to consider that there is a mistake on the post's text: my customer is not a film director, is a film producer, this is why the importance of understanding the slogan "everything fits" (developed for this work) and also, the implementation in the business card.
I pointed the importance of this project in the experience of the target in the moment of receive the business card. Giuseppe explains the value of his work while he mounts the card in front of his client: he fits the budget, the persons and the timing of a work perfectly. From my point of view, this factor is the most important, even than the font; a business card that people don't relate with the conversation maintained in the moment that they receive it, is not all useful that could be.
The Times New Roman... Sorry if I offended your view with it... I can understand that a lot of you dislike this font, i would like to know the reason; because it's the first font that appears when you open a new file in work? I don't really think that this is a solid argument. The public don't make these interpretations, only we, the designers. For the big public is a serious font that compensates the funny format of the card. For who should we design? For the public or for other designers? Personally, I don't design for the other designers. But this would be a long debate... I just don't understand this obsessive hate to Times New Roman regardless of the purpose for which it had been used.. The vulgarity makes it a very objective font, and I was searching precisely that. I question myself how many of you would have commented about Times if the name of font wouldn't had appeared on the text of the post...
Anyway, thanks for your comments (for example the relative to the small plastic bags) there are your feelings with my work and I note a lot of them for my next one. Thanks and sorry for my comment but I think that if I believe in my work I have to defend it :)

PD: I apologize myself, not to have a really good english, I hope you have understood me.

I like Times New Roman, however just not on this design

Great, just great business card!

I can't help but speak up (sorry for the pun, Armin) and defend Joan's choice of font.

The fact is that Times New Roman is one of the most widely distributed fonts in the world. The fact also is that people become comfortable and familiar with what they see over and over again. Put these two facts together, and it turns out that Times New Roman is (for better or worse) one of the most legible fonts in the world.

I add the qualifier 'for better or worse' because I find it unfortunate that it has acquired this distinction by virtue of it's widespread installation rather than through it's own merits, but that's the way it is.

Love it or hate it, people are comfortable reading text set in Times New Roman, and as Joan says, we design for the public, not for designers.

Full color business card printing keeps your business name and brand in front of your valuable customers.