DESCRIPTION
Giuseppe Profilio Business Cards
CLIENT
Giuseppe Profilio
DATE
January 2010
DESIGN CREDITS
Joan Massó
PRINT CREDITS
Carles Jaumot
TYPE CREDITS
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QUANTITY PRODUCED
250
PRODUCTION COST
€200 (US$271)
PRODUCTION TIME
1 week
DIMENSIONS: WIDTH × HEIGHT × DEPTH
32 mm × 78 mm (1.25 in × 3.07 in)
PRINT METHOD
Digital
PAPER STOCK
Colored paperboard 600 g/m2
Appli self-adhesive paper 120 g/m2 NUMBER OF COLORS
1 Spot (Black)
BINDING
Pieces held in a small plastic bag for distribution
OTHER
Laser die cut
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Giuseppe Profilio, a film director, came to Joan Massó for a set of new business cards. He did not need a large amount produced, and he was looking for something that spoke clearly and directly about his methodology and approach to his work. Inspired by the slogan Everything fits, Joan provided an in-the-moment experience for his client, who is able to assemble his business card while having a conversation with the receiver. Giuseppe carries the pieces in small plastic bags that he unveils and assembles on an as-needed basis.
Furthermore the cost of the business cards was kept modest by printing the labels in a single color, and using colored stock for the puzzle pieces — red, green and blue, as in the on-screen colors RGB.

