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Neil Hubert

Quantity Produced

75 sets (5 cards each)

Production Cost

$40 in ink and emulison
The stock was found in the trash

Production Time

2 months

Dimensions (Width × Height × Depth)

4.25in × 6.25 in × .0625 in

Page Count

Paper Stock

Heavy matteboard

Number of Colors

2 Spot per Card (Black + Color)






A set of cards laying around to keep him inspired, and a stack of matteboard his buddy Nick Stockton found by a dumpster while still in college was all Neil Hubert needed to move forward with his self-promotional piece of five recipe cards.

I work at a bar on the weekends, and we have a really great bartender named David Turkel who has been in the business forever. He really turned me on to cocktails and the history of the mixed drink. And watching all the seasons of Mad Men didn’t hurt either.

Working together on the printing, Neil and Nick had a bit of knowledge going in that helped them achieve the quality they sought.

I love tiny type — which is a pain to screen print, especially with a semi jerry-rigged setup, and doing everything by hand. So to get our text looking nice we needed a high mesh for our screen (220) and we used a professional exposure unit, which makes all the difference. You can burn screens using just a lamp, or build a lightbox with fluorescent tubes but neither will give you good enough results to use 5 pt. type. Some smaller screenprint shops will coat and burn screens for you — sometimes they’ll sell you their old screens cheap too.

We printed the cards using water based inks. Water based inks are awesome to work with — no messy chemicals, but they will dry in the screen, especially in the fine details of a design. so its important to keep the screen flooded with ink. You pull a print, lift the screen, and then pull ink through the screen to keep it flooded. Keep a spray bottle with water in it handy. If the ink does dry and the screen gets locked up spray some water on the back side of the screen and scrub it with a towel to open it back up.

Sounds like this duo knows what they are doing, and hopefully we will see more projects from them in the future.

Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards --- Neil Hubert's Bar Cards


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Neil Hubert’s Bar Cards


Production Method



Neil Hubert



Neil Hubert and Nick Stockton

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 22, 2010


Filed Under

Self promotion


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End