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BROWSE
Client
Jen and Kevin (self)
Quantity Produced
100
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Cards: 5 in × 7 in
Balloon: 17 in
Page Count
–
Paper Stock
Cards: Crane Lettra Fluorescent 110lb.
Number of Colors
1 spot ink
Varnishes
–
Binding
–
Typography
Archer
Knockout
After ten years together, Jen and Kevin got engaged in Paris—a location they subtly acknowledged in a nod to Albert Lamorisse’s short film The Red Balloon when designing their save the date announcement. Wanting to treat their wedding as a big party more so than a traditional event, each guest received a deflated, red balloon tied to a letterpress printed card reading: “Hello! Please inflate the balloon.” Once inflated, the piece reveals all relevant information and sets the desired tone with humor and playfulness. For good or bad, you can also read the info when deflated a state that some of the balloons have kept in spite of the instructions.
Jen and Kevin Save the Date
Production Method
Design
L'Office Optimiste: Jennifer Lopardo and Kevin Cyr
Printing
Cards: The Arm NYC
Ballons: Balloons Direct
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 1, 2010
Filed Under
Wedding materials
Tagged with
archer
balloon
card
knockout
letterpress
silkscreen
wedding
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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