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Jen and Kevin (self)

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

Cards: 5 in × 7 in
Balloon: 17 in

Page Count

Paper Stock

Cards: Crane Lettra Fluorescent 110lb.

Number of Colors

1 spot ink






After ten years together, Jen and Kevin got engaged in Paris—a location they subtly acknowledged in a nod to Albert Lamorisse’s short film The Red Balloon when designing their save the date announcement. Wanting to treat their wedding as a big party more so than a traditional event, each guest received a deflated, red balloon tied to a letterpress printed card reading: “Hello! Please inflate the balloon.” Once inflated, the piece reveals all relevant information and sets the desired tone with humor and playfulness. For good or bad, you can also read the info when deflated a state that some of the balloons have kept in spite of the instructions.

Wedding Save the Date --- Wedding Save the Date --- Wedding Save the Date


Recent Posts



Jen and Kevin Save the Date


Production Method



L'Office Optimiste: Jennifer Lopardo and Kevin Cyr



Cards: The Arm NYC
Ballons: Balloons Direct

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 1, 2010


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End