ADV @ UNDERCONSIDERATION      Peek here for details






Quantity Produced


Production Cost

Production Time

1 Week

Dimensions (Width × Height × Depth)

8 in × 10 in

Page Count

Paper Stock

Neenah Natural White, 110 lb Cover

Number of Colors

1 Spot per Poster






If you follow Friends of Type — please, do if you don’t — these posters will come as no surprise, since they consistently show amazing hand-crafted and computer-crafted lettering, whether it’s their own sketches and final renderings or those of their friends. While all this goodness lives on screen, the itch to translate that into the tangible world of print was probably inevitable:

We started Friends of Type as a place to throw our sketches and push each other to do things that we love. One of the things we love is printed matter and, as luck would have it, Jason Wong is also half of enormous champion where his wife Jordan is an expert printer. While 950 pixels is a good format for a blog, we yearned for 8 × 10-inch output. We combined a few posts and phrases that had come up in the blog and each took a word from “Always Play Amongst Friends” to create a series that works well together as well as in separate.

With Jordan as a vested interest — you could say profit sharing, if indeed there is profit — we could actually afford the project, mixing passion and business in a way that was fun, if a bit dangerous. This also made the series accessibly priced for people just as passionate as we are about collecting letters on paper. We hope those people like the prints as much as we do!

We do, fellas, we do!

Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters --- Friends of Type Posters


Recent Posts



Friends of Type Posters


Production Method



Friends of Type: Aaron Carambula, Dennis Payongayong, Erik Marinovich, Jason Wong



Jordan Provost

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 2, 2010


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End