DESCRIPTION The Star of Bethnal Green Brochure CLIENT The Star of Bethnal Green DESIGN CREDITS Art direction and design: Bunch Illustration: Catriel Martinez, Stefan Chinof, Dalibor Baric, Victor Delsaut, Ambush Studio, Chester Lau, Siggeir M. Hafsteinsson, Mayumi Haryoto, Hanneke Treffers, Andrew Flak PRINT CREDITS Cerovski TYPE CREDITS Berthold Akzidenz Grotesk

QUANTITY PRODUCED 250 PRODUCTION TIME 4 days DIMENSIONS: WIDTH × HEIGHT × DEPTH 170mm × 240 mm × 6mm (6.69 in × 9.44 in × .23 in) PAGE COUNT 48 PRINT METHOD Cover: Silkscreen Interior: Offset PAPER STOCK Arctic 170g/m2 NUMBER OF COLORS Cover: 4 spot inks Interior: CMYK BINDING Perfect binding OTHER Phosphorescent ink on the cover

In 2008 Bunch created the identity for The Star of Bethnal Green, a pub in London, that consisted of a long-tailed star and each month they illustrated it in a different way for 12 months. After that first year passed, they started inviting artists and illustrators from around the world to take a stab at the star. Last month, Bunch celebrated these contributions with a show at Red Gallery with 16 of the stars, and produced an array of materials around the event, from posters to t-shirts, but the star of this effort is a 64-page brochure with a glow-in-the-dark cover that, obviously, is a nod to the theme. Denis of Bunch shares some brief insight into what you can expect from phosphorescent ink printing:

We could choose different glow colours which was really exciting. We chose blue in the end. The printer did only one coat through the screen which made you really feel the type under your fingers, almost like braille. Apparently if we were to do two or three coats, the thickness of coat would end up being 1mm or more…

Mmmmm … 1-millimeter-thick phosphorescent ink.