DESCRIPTION Richelle and Ken Wedding Invitation CLIENT Richelle and Ken DATE June 2010 DESIGN CREDITS J. Kenneth Rothermich PRINT CREDITS Diversified Graphics, Inc. TYPE CREDITS Avenir Sackers Gothic Shelly

QUANTITY PRODUCED 150 PRODUCTION TIME 3 weeks DIMENSIONS: WIDTH × HEIGHT × DEPTH Poster: 10.75 in × 15.75 in Invite: 4.25 in × 18 in Outer Envelope: A8 PRINT METHOD Offset PAPER STOCK Carnival uncoated ivory text and cover NUMBER OF COLORS 2 spot inks BINDING Belly band Saddle stitch

Most weddings have an overall theme, a story that carries the event and its guests through the various hours they spend together celebrating the happy couple. Of course, each wedding is unique to the celebrated, reflecting their personality, character, taste, humor, etc. Richelle and Ken are attracted to opposites that can come together for more than a single night.

I designed this invitation for my own wedding, juxtaposing traditional (if a bit over-the-top) invitation-style flourish and script against big and bold, modernist typography right on top of each other. We wanted to let our guests know that we were going to have a formal wedding but not totally traditional and uptight.

The production methods were kept simple to let the graphics and typography do their thing while sticking to a budget. By sticking with seemingly “ordinary” 2-color offset printing, we were actually able to make much more of an impression than we would’ve if we’d opted for something more extravagant. Using off-the-shelf envelopes and stickers to customize them helped cut costs as well. And fortunately for us, our printer (Diversified Graphics) was willing to work closely with us to maximize press sheets and get the most bang for our buck.