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BROWSE
Dimensions (Width × Height × Depth)
5 in × 7 in
Page Count
–
Paper Stock
Invitation: Crane's 110lb Lettra, Flourescent
Envelope: Crane's 32lb Lettra
Number of Colors
2 spot inks, PMS 875 metallic and handmixed PMS 5115
Varnishes
–
Binding
–
Typography
Cantoria (Ron Carpenter for Monotype)
It makes sense to use letterpress printing when inviting guests to a wine tasting, thus continuing to delight the senses with tactile and visual stimuli. With this invitation, Jennifer Blanco encountered a recurring challenge, and that is the use of metallic toned typography—one where the metallic aspect of the ink is not so readily apparent. Sometimes this is a nice surprise, but for her it was a bit of a letdown. Perhaps you have some experience and found a solution to this?
Delectatio Wines, a new wine importer based out of Texas, was having an event to announce their launch with a wine tasting. The occasion would be even more special because one of their winemakers from Italy would be in attendance. To grab more attention and have more impact, they wanted to really print something less ordinary. We recommended letterpress. Inspired by a lovely photo of bronze capped wine bottles from their website, a bronze metallic ink was used highlight the Delectatio burgundy (5115) brand color. An pattern based from their logo was also created as an additional element to compliment the brand and invite, as well as showcase the printing technique.
The biggest challenge with the printing portion was getting the metallic ink to be more rich. While up close you can see it is in use, it would have been even better if it were more apparent. I’m not sure that there is much to be done aside from either printing on a dark color or double inking.
Wine Tasting invitation
Production Method
Design
Spindletop Design: Jennifer Blanco
Printing
Workhorse Printmakers
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 12, 2011
Filed Under
Invitations
Tagged with
crane
invitation
letterpress
metallic ink
PMS
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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