It makes sense to use letterpress printing when inviting guests to a wine tasting, thus continuing to delight the senses with tactile and visual stimuli. With this invitation, Jennifer Blanco encountered a recurring challenge, and that is the use of metallic toned typography—one where the metallic aspect of the ink is not so readily apparent. Sometimes this is a nice surprise, but for her it was a bit of a letdown. Perhaps you have some experience and found a solution to this?
Delectatio Wines, a new wine importer based out of Texas, was having an event to announce their launch with a wine tasting. The occasion would be even more special because one of their winemakers from Italy would be in attendance. To grab more attention and have more impact, they wanted to really print something less ordinary. We recommended letterpress. Inspired by a lovely photo of bronze capped wine bottles from their website, a bronze metallic ink was used highlight the Delectatio burgundy (5115) brand color. An pattern based from their logo was also created as an additional element to compliment the brand and invite, as well as showcase the printing technique.
The biggest challenge with the printing portion was getting the metallic ink to be more rich. While up close you can see it is in use, it would have been even better if it were more apparent. I’m not sure that there is much to be done aside from either printing on a dark color or double inking.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.