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BROWSE


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Client

Delectatio Wines


Quantity Produced

250


Production Cost


Production Time

6 days

Dimensions (Width × Height × Depth)

5 in × 7 in


Page Count


Paper Stock

Invitation: Crane's 110lb Lettra, Flourescent
Envelope: Crane's 32lb Lettra


Number of Colors

2 spot inks, PMS 875 metallic and handmixed PMS 5115

Varnishes


Binding


Typography

Cantoria (Ron Carpenter for Monotype)

 

It makes sense to use letterpress printing when inviting guests to a wine tasting, thus continuing to delight the senses with tactile and visual stimuli. With this invitation, Jennifer Blanco encountered a recurring challenge, and that is the use of metallic toned typography—one where the metallic aspect of the ink is not so readily apparent. Sometimes this is a nice surprise, but for her it was a bit of a letdown. Perhaps you have some experience and found a solution to this?

Delectatio Wines, a new wine importer based out of Texas, was having an event to announce their launch with a wine tasting. The occasion would be even more special because one of their winemakers from Italy would be in attendance. To grab more attention and have more impact, they wanted to really print something less ordinary. We recommended letterpress. Inspired by a lovely photo of bronze capped wine bottles from their website, a bronze metallic ink was used highlight the Delectatio burgundy (5115) brand color. An pattern based from their logo was also created as an additional element to compliment the brand and invite, as well as showcase the printing technique.

The biggest challenge with the printing portion was getting the metallic ink to be more rich. While up close you can see it is in use, it would have been even better if it were more apparent. I’m not sure that there is much to be done aside from either printing on a dark color or double inking.

Wine Tasting invitation ---Wine Tasting invitation ---Wine Tasting invitation ---Wine Tasting invitation ---Wine Tasting invitation ---Wine Tasting invitation

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Wine Tasting invitation

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Production Method

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Design

Spindletop Design: Jennifer Blanco

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Printing

Workhorse Printmakers

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 12, 2011

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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