I’ve been to Portland, Maine. I came for the lighthouses and stayed for the lobster rolls. It was beautiful and clean but at the same time mysteriously quirky. Coincidentally, that’s exactly the feeling I get from Forge Design’s business cards. From the looks of it, they are incredibly well crafted, and that title, “brandsmithery” makes my imagination do cartwheels.
We wanted a business card that imparted the hands-on nature of our design studio, and that would be impressive but affordable. We really lucked out with some discount clearance stock from a local stationery printer, getting 40 parent sheets of this gorgeous, thick paper for around $30. The letterpress cost us about $150 given that we were supplying stock. The most expensive part was running letter-size sheets of labels offset and having them trimmed to several options. This, of course, doesn’t count the time that we have to spend to customize each card with one of our name labels, but that aspect hopefully communicates some of the hands-on aspects to potential clients.
We have great looking cards that make a really good first impression, and we didn’t spend a fortune. I think the key to that was doing some legwork and looking for deals. Cheap paper here, a good printer contact there, a little handwork ourselves for each card.
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.