I’ve been to Portland, Maine. I came for the lighthouses and stayed for the lobster rolls. It was beautiful and clean but at the same time mysteriously quirky. Coincidentally, that’s exactly the feeling I get from Forge Design’s business cards. From the looks of it, they are incredibly well crafted, and that title, “brandsmithery” makes my imagination do cartwheels.
We wanted a business card that imparted the hands-on nature of our design studio, and that would be impressive but affordable. We really lucked out with some discount clearance stock from a local stationery printer, getting 40 parent sheets of this gorgeous, thick paper for around $30. The letterpress cost us about $150 given that we were supplying stock. The most expensive part was running letter-size sheets of labels offset and having them trimmed to several options. This, of course, doesn’t count the time that we have to spend to customize each card with one of our name labels, but that aspect hopefully communicates some of the hands-on aspects to potential clients.
We have great looking cards that make a really good first impression, and we didn’t spend a fortune. I think the key to that was doing some legwork and looking for deals. Cheap paper here, a good printer contact there, a little handwork ourselves for each card.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Mailing list managed by MailChimp
UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.