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A Division of UnderConsideration

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There’s a sense of notoriety and delicacy about die-cut paper that mirrors the realm in which this project lives. For graduating students, their education is a symbol of accomplishment and confidence, yet their future is still uncertain. Like the paper itself, there’s a balance between what has been seen and what is to be seen.

The purpose for this project was for a special invitation for Year 12 students (last senior year). We had to come with an original idea to make this invitation unique and memorable. As the other invitations sent out during the year utilize the same template it was imperative that this invitation had a point of difference; to do that we thought about going beyond the printing machine and play with finishes. Another requirement of the brief was that the design could not reveal too much about the theme of that night (which was something arabic). The final request from the client was to have content displayed on the inside of this invitation, which wouldn’t have complimented the die cut; fortunately we had a 1 page insert of a list of all the girls of that special year, which we printed in a yellow solid on the back. This allowed for the die cut to sit against a bright surface and created better visibility of it’s intricate design.

There are many things that you can achieve through using a die cut, but you must consider that the more complicated your die is, the more expensive it will become! There is also a limit of complexity you can design, for example in this project we wanted to have the pattern smaller, but we had to enlarge it so the die maker could keep all his hairs at the end. It is important to remember, when you die cut a two side print remember that there is content on the other side — easy to forget when you eyes are glued to the screen.

Shirah Wines Packaging

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