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BROWSE
Client
5x7
Quantity Produced
100
Production Cost
$1,300
Production Time
2 months
Dimensions (Width × Height × Depth)
5 in × 7 in
Page Count
–
Paper Stock
Cover: Cougar 80lb natural text
Body: Mohawk 50lb bright white text
Number of Colors
Foil: 1
Offset: 1
Varnishes
–
Binding
–
Typopgraphy
Mercury by Hoefler & Frere-Jones
A project is just a series of paths. You can cruise the interstate, stop at McDonald’s like 50 times, miss everything along the way, and feel completely horrible by the end of the journey. Or you can venture on some back roads, visit tucked away corners of the towns you traverse, eat amazing home-cooked food, and feel more satisfied than you’ve ever felt because you took a chance and it worked out.
Gabe and I love jazz music. So we started making a book about jazz album typography and hated it. It was boring and brought nothing new to the table. So we just cut it up into a million pieces and made something much better. It became a game of reduction and improvisation.
We also just launched a new publishing company, 5×7, to house all of our print projects.
Levels and Degrees of Light Book
Production Method
Design
5x7:
Alex Fuller
Gabe Usadel
Printing
Werner Engraving
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
March 28, 2011
Filed Under
Booklet
Tagged with
booklet
foil stamping
green
offset
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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