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BROWSE
Client
Self-Promotion
Quantity Produced
150
Production Cost
£300 ($485)
Production Time
1 to 2 weeks
Dimensions (Width × Height × Depth)
99 mm × 67mm (3.9 in × 2.6 in)
Page Count
–
Paper Stock
GF Smith Colorplan, Ebony, 540gsm
Number of Colors
1
Varnishes
–
Binding
–
Typopgraphy
Gotham
These are definitely designer holiday cards. They’re tight and polished, and although they disregard the institutional green and red palette, the black works well to contrast the white foil, which is a beautiful abstraction for the weather everyone hopes for on christmas day.
This piece was promotional in purpose, intended to disseminate my web address to potential employers and collaborators, while simultaneously putting across my preferred style of design.
The concept started as “a designer’s approach” to Christmas. I invested some time creating typography, iconography and imagery that might serve, before eventually deciding on a bare-minimum approach. There are four variations, sent at random. Each includes a different icon, and a link to specially-created website.
This was my first experience with foil-blocking, and I was lucky to have a very helpful guide in Benwell’s. They were very accommodating with my requests for extra pressure when blocking, to achieve an indented feel.
Although I spent a lot of time working with different imagery, this served as a reminder never to over-think a project. For something like this, a single, strong idea is always preferable.
Christmas Business Cards
Production Method
Design
Matthew Hancock
Printing
Foil-blocking by Benwell's of London
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
April 20, 2011
Filed Under
Business Cards
Tagged with
christmas
foil stamping
gotham
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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