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BROWSE
Client
Self-Promotion
Quantity Produced
85
Production Cost
$300
Production Time
2 weeks
Dimensions (Width × Height × Depth)
10.75 in × 8.25 in
Page Count
–
Paper Stock
Crane's Lettra 110 lb
French Paper 100 lb
Number of Colors
2 per sheet, 4 total
Varnishes
–
Binding
–
Typopgraphy
Hand Drawn type
Buttermilk
Prestige Elite Std
Rainscript
I believe I’ve mentioned this before but the color combination of bright red (sometimes red-orange) and any sort of variation of light blue (teal, robin’s egg, etc) will always win me over. Okay, maybe not always, but it’s pretty much a guarantee if the piece is also letterpressed and features vintage inspired typefaces. These are great because they save paper and energy too!
[Ed.’s Note: Yes, we realize it’s a 100° for some of us out there and Holiday cards are out of season.]
I hate designing Christmas Cards which seems like an oxymoron but it’s true. I talked myself into the project if I could find a way to make the piece functional, as well as show clients potential uses for letterpress in new projects. I decided to use a variety of techniques such as carvings, and wood type along with assistance with some purchased vector art to show options and techniques in printing. My only regret is that I didn’t have the budget to purchase a die to perf the pieces. I felt I got around it with my little instructions along the bottom—it made it a little crafty/interactive is what I told myself.
I did attempt a screen of one image (“cheers”) which didn’t work out. I ended up cutting the plate apart and reusing the good side twice to achieve the finished look. I wanted to push myself by trying something new. I would probably test something for a client if I attempted that again BEFORE going to press. In the end it worked out fine, designing on press is sometimes the best way to really challenge yourself.
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Lauren Dickens
Lauren Dickens
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
June 15, 2011
Filed Under
Holiday Card
Tagged with
holiday card
letterpress
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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