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Lead Image

Lesli Ink Holiday Cards


Production Method




Lesli Ink

Creative Direction: Lesli Ferguson
Design: Lesli Ferguson, Danny Wu, David Kim, Marissa Korda, Liam Lawlor, Simone Robert



DT Print Solutions

Complex in design, simple in production, fascinating out in the wild. This self-promotion required that clients interact with the holiday cards received in the mail, and the outcomes amplify the beautiful card they first received. 




Quantity Produced


Production Cost


Production Time

5 Days

Dimensions (Width × Height × Depth)

5 × 7 in

Page Count

Paper Stock

Mohawk / Eggshell / Ultrawhite /120#

Number of Colors





Front: Custom typography
Back: Caslon Graphique EF/Visby CF Bold/Harriet Text Light


Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards

The results via Instagram

Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards
Lesli Ink Holiday Cards

Recent Posts



Project Description

Every year clients everywhere are bombarded with generic holiday messages from their agency partners. While we know these messages are well intended, we at Lesli Ink aspire to be different. And exceptional. And creative. So this holiday we turned the hum-drum holiday card on its head and used the opportunity to spread some joy and show our clients the power of creativity. First, we reimagined the alphabet as a giant coloring book, with each letter custom-designed. Each of our clients received a black and white card featuring their initial. This card included a personalized message explaining the relaxing benefits of adult coloring and how it can help to relieve holiday stress. We asked our clients to color their custom-designed initial and share their creation on Instagram for a chance to win a batch of delicious homemade cookies.

Production Lesson(s)

The cards really come to life when they're colored, and it was interesting creating work that required recipient participation. We got a fair number of photos from clients who colored their cards, but I think we could have encouraged even more to participate by including a few small colored pencils in each envelope. Now we know for next time! ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 1, 2016


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End