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3 Days in Paris

Quantity Produced

Cards: 1,000
Tickets: 250
Menus: 250

Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors







From the same people who designed this gem, comes a slightly more avant garde epicurean design adventure. Crepes! The French really improved the pancake. CODO really improved 3 Day’s in Paris’ style.

3 Days in Paris is a wonderful new vendor inside the Indianapolis City Market! A regular in the Farmers’ Market scene, Colleen’s bringing her delicious crepes inside and wanted to invest in new branding and print collateral that was both “crepe-inspired” and “jaunty.”

That’s just the type of low hanging, delicious fruit CODO loves!!

Many more “3 Days in Paris” images on our site here.

Working mostly with nonprofits and folks in the food & beverage industry, we usually don’t have loads of money to spend on production. This forces us to do more with less and in this case, we were able to combine Kinko’s printing with a locally made Rubber Stamp for the loyalty program and use soy ink on locally printed business cards. The result is a fun, tactile identity that didn’t break the bank!

3 Days in Paris Collateral --- 3 Days in Paris Collateral --- 3 Days in Paris Collateral --- 3 Days in Paris Collateral --- 3 Days in Paris Collateral --- 3 Days in Paris Collateral --- 3 Days in Paris Collateral ---


Recent Posts



3 Days in Paris Materials


Production Method



CODO Studio: Isaac Arthur & Cody Fague



Faulkenberg Printing Co.
Indianapolis Rubber Stamp Co.
Kinko's Baby!

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Lauren Dickens

Author Picture

Lauren Dickens

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 8, 2011


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End