DESCRIPTION Real Estate Council Fundraiser Invitation and Collateral CLIENT The Real Estate Council DATE October 2010 DESIGN CREDITS Matchbox Studio: Zach Hale Liz Burnett PRINT CREDITS Lincoln Press Graphic Converting

QUANTITY PRODUCED 2,500 PRODUCTION TIME 5 Days DIMENSIONS: WIDTH × HEIGHT × DEPTH 5.9 in × 9.25 in PRINT METHOD Offset Silkscreen PAPER STOCK Mohawk, loop Antique Vellum, Husk, 160 lb NUMBER OF COLORS 2 Spot

A real estate council with a taste for good design you say? I would not have believed it until I saw the invitations and collateral for this fundraiser. The highly decorative type treatment and cowboy fair graphics make a very nice combination. The simple gray and red color scheme on antique vellum exude a warm but rustic feel that complements the other design elements. One might argue that it is a bit busy, but a cowboy carnival that isn’t an affront on the senses would be a sad affair.

This invitation was for an annual fund-raising event put on by The Real Estate Council in Dallas Texas. The concept for the event was a Cowboy Fair. This piece executed that concept with a moving wheel on the front of the invitation that revealed certain information about the event. It also incorporated another window that revealed funny cowboy slang or things that a cowboy would say. The purpose of the moving wheel was to give the look of a spinning ferris wheel. This was combined with western and fair inspired type and illustration that brought this invitation to life.