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BROWSE


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Client

The Real Estate Council


Quantity Produced

2,500


Production Cost


Production Time

5 Days

Dimensions (Width × Height × Depth)

5.9 in × 9.25 in


Page Count


Paper Stock

Mohawk, loop Antique Vellum, Husk, 160 lb


Number of Colors

2 Spot

Varnishes


Binding


Typography

 

A real estate council with a taste for good design you say? I would not have believed it until I saw the invitations and collateral for this fundraiser. The highly decorative type treatment and cowboy fair graphics make a very nice combination. The simple gray and red color scheme on antique vellum exude a warm but rustic feel that complements the other design elements. One might argue that it is a bit busy, but a cowboy carnival that isn’t an affront on the senses would be a sad affair.

This invitation was for an annual fund-raising event put on by The Real Estate Council in Dallas Texas. The concept for the event was a Cowboy Fair. This piece executed that concept with a moving wheel on the front of the invitation that revealed certain information about the event. It also incorporated another window that revealed funny cowboy slang or things that a cowboy would say. The purpose of the moving wheel was to give the look of a spinning ferris wheel. This was combined with western and fair inspired type and illustration that brought this invitation to life.

Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation --- Giving Gala Invitation

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This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 14, 2011

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Filed Under

Invitations

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End