A real estate council with a taste for good design you say? I would not have believed it until I saw the invitations and collateral for this fundraiser. The highly decorative type treatment and cowboy fair graphics make a very nice combination. The simple gray and red color scheme on antique vellum exude a warm but rustic feel that complements the other design elements. One might argue that it is a bit busy, but a cowboy carnival that isn’t an affront on the senses would be a sad affair.
This invitation was for an annual fund-raising event put on by The Real Estate Council in Dallas Texas. The concept for the event was a Cowboy Fair. This piece executed that concept with a moving wheel on the front of the invitation that revealed certain information about the event. It also incorporated another window that revealed funny cowboy slang or things that a cowboy would say. The purpose of the moving wheel was to give the look of a spinning ferris wheel. This was combined with western and fair inspired type and illustration that brought this invitation to life.
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.