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BROWSE
Client
Yellow Duck PR
Quantity Produced
500
Production Cost
$660
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Flat: 6.3 in × 1.75 in
Folded: 3.5 in × 1.75 in
Page Count
–
Paper Stock
Reich Paper, Savoy, 118 lb
Number of Colors
2
Varnishes
–
Binding
–
Typopgraphy
Helvetica Neue
Here is a great example of how a simple, yet clever concept can be translated into good design. A well designed business card with a little extra pop is a great way to ensure that people will remember you and the business you represent. This card does just that. When it comes to typography I generally prefer something a bit more daring. However, I doubt anyone has ever lost their job over using Helvetica. Plus, the die-cut duck bill is where my interest lies so I won’t let the type ruffle my feathers, so to speak.
I knew the identity for Yellow Duck PR had to be very iconic and memorable, and I didn’t want to do the straightforward approach of ducks lined up. I remember from my days of watching Donald Duck cartoons that the beak itself was a pretty distinct shape. I knew that it would be my inspiration for the client’s identity. The shape of the beak has a lot of character, but I wanted it simple, clean, strong and memorable without coming off too child-like. I balanced the curved “Beak” icon with a very rigid stacked arrangement of type for the logo signature.
In the business card design, I wanted to literally bring the “Beak” to life. It’s a one-folded business card with a die-cut along the beak’s edge which allows the user to open the mouth and fold the card over to conceal the business card content.
Yellow Duck PR Business Cards
Production Method
Design
Design With Chon:
Chon Shoaff
Printing
Team Concept Printing & Thermography
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 5, 2011
Filed Under
Business Cards
Tagged with
business card
die-cut
offset
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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