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BROWSE
Client
Travel + Leisure
Quantity Produced
1,200
Production Cost
$6,000
Production Time
10 business days
Dimensions (Width × Height × Depth)
6 in × 9 in
Page Count
–
Paper Stock
French Pop Tone Magenta, Gold on Red Lokta
Number of Colors
1 gold foil
Varnishes
–
Binding
–
Typopgraphy
–
Worldly and trendy meet in the middle of New York City…
We needed to design a super special invite for Travel + Leisure’s 40th Anniversary Party - which also doubled as the sneak peep of the first ever Travel + Leisure Global Bazaar. It needed to feel lux and global (but not too country specific).
Since we had been doing some paper research for other projects - we were inspired by the color and the gold print of the red and gold Lokta paper. This was then used as the base for the design. Since the invite needed to feel “global” it felt natural to pair the red paper with a color that almost clashed with it - that is how we landed on the pink. It was also a no brainer that the printing method needed to be foil stamping to give it the “wow” factor. We also opted for simple type since the specialty paper was so intricate.
Travel + Leisure 40th Anniversary Party Invite
Production Method
Foil stamp
Design
Art Director and Designer: Jill Sabato
Printing
Amerikom
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Jessica Mullen
Jessica Mullen
Current intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
December 8, 2011
Filed Under
Foil stamp
Invitations
Tagged with
foil stamp
invitation
lokta
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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