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BROWSE


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Client

The Sultan


Quantity Produced

500 – 2,000 per item


Production Cost

$5,894


Production Time

2 Months

Dimensions (Width × Height × Depth)

Various


Page Count

Various


Paper Stock

Aspire, Munken Lynx, Hypack Grey 3mm


Number of Colors

CMYK and spot colours

Varnishes


Binding


Typography

Bembo Std
Agenda

 

I would gladly be reincarnated as a doorknob if it meant I got to spend my days hanging out with Sultan’s calming chocolate color scheme and deliciously deep die-cuts. Please, do not disturb.

Trying to maintain cohesion across all the collateral was challenging. The number of items we had to produce meant that we had to source for other printers and production companies to handle the items that were not paper: banners, pens and pencils, leather folders etc. Large quantity items like the envelopes were sent to a company that specialised in them. Trying to match colours across the different production companies was a bit of a nightmare. The only solution was round after round of meticulous proofs and checking.

The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral

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The Sultan Hotel Brand Collateral

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Production Method

Die-cut

Emboss

Offset

Silkscreen

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Design

Manic Design

Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Cheeyi Wong, Ben Koh, Jenny Ji Jun, Jong Ling, Nathalia Kasman, Winnie Dang

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Printing

Kai Lian Printing Service
Nanyang Envelopes
Guava Asia

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 23, 2012

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Filed Under

Collateral
Die-cut
Emboss
Offset
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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