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BROWSE


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Client

The Sultan


Quantity Produced

500 – 2,000 per item


Production Cost

$5,894


Production Time

2 Months

Dimensions (Width × Height × Depth)

Various


Page Count

Various


Paper Stock

Aspire, Munken Lynx, Hypack Grey 3mm


Number of Colors

CMYK and spot colours

Varnishes


Binding


Typography

Bembo Std
Agenda

 

I would gladly be reincarnated as a doorknob if it meant I got to spend my days hanging out with Sultan’s calming chocolate color scheme and deliciously deep die-cuts. Please, do not disturb.

Trying to maintain cohesion across all the collateral was challenging. The number of items we had to produce meant that we had to source for other printers and production companies to handle the items that were not paper: banners, pens and pencils, leather folders etc. Large quantity items like the envelopes were sent to a company that specialised in them. Trying to match colours across the different production companies was a bit of a nightmare. The only solution was round after round of meticulous proofs and checking.

The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral ---
The Sultan Hotel Brand Collateral

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The Sultan Hotel Brand Collateral

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Production Method

Die-cut

Emboss

Offset

Silkscreen

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Design

Manic Design

Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Cheeyi Wong, Ben Koh, Jenny Ji Jun, Jong Ling, Nathalia Kasman, Winnie Dang

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Printing

Kai Lian Printing Service
Nanyang Envelopes
Guava Asia

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Kelly Cree

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 23, 2012

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Filed Under

Collateral
Die-cut
Emboss
Offset
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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