ADV @ UNDERCONSIDERATION Peek here for details
BROWSE
Client
The Sultan
Quantity Produced
500 – 2,000 per item
Production Cost
$5,894
Production Time
2 Months
Dimensions (Width × Height × Depth)
Various
Page Count
Various
Paper Stock
Aspire, Munken Lynx, Hypack Grey 3mm
Number of Colors
CMYK and spot colours
Varnishes
–
Binding
–
Typography
Bembo Std
Agenda
I would gladly be reincarnated as a doorknob if it meant I got to spend my days hanging out with Sultan’s calming chocolate color scheme and deliciously deep die-cuts. Please, do not disturb.
Trying to maintain cohesion across all the collateral was challenging. The number of items we had to produce meant that we had to source for other printers and production companies to handle the items that were not paper: banners, pens and pencils, leather folders etc. Large quantity items like the envelopes were sent to a company that specialised in them. Trying to match colours across the different production companies was a bit of a nightmare. The only solution was round after round of meticulous proofs and checking.
The Sultan Hotel Brand Collateral
Production Method
Die-cut
Emboss
Offset
Silkscreen
Design
Manic Design
Creative Director: Karen Huang
Art Director: Adeline Chong
Designers: Cheeyi Wong, Ben Koh, Jenny Ji Jun, Jong Ling, Nathalia Kasman, Winnie Dang
Printing
Kai Lian Printing Service
Nanyang Envelopes
Guava Asia
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Kelly Cree
Kelly Cree
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
January 23, 2012
Filed Under
Collateral
Die-cut
Emboss
Offset
Silkscreen
Tagged with
business card
collateral
die-cut
emboss
envelope
gilding
hang tag
multiple items
offset
screenprint
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType 4.32-en
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
Twitter @ucllc
Sign-up for Mailing List
Mailing list managed by MailChimp
Thanks to our advertisers
About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
Related entries
Oracle Residential Marketing Collateral
INK Brand Collateral
Textile and Fashion Federation (TaFf) Marketing Collateral
Apparel Singapore Publication
Transit Identity Collateral