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BROWSE
Client
Self
Quantity Produced
50
Production Cost
–
Production Time
3 weeks
Dimensions (Width × Height × Depth)
Business card: 3.5 in × 2 in
Page Count
–
Paper Stock
Uncoated grey stock
Number of Colors
2 spot inks
Varnishes
–
Binding
–
Typography
Museo by exljbris Font Foundry
Bebas by Flat-it type foundry
Neon colors can provide a delicious point of focus when used carefully and with taste, such as in the case of the Salt + Seed business cards, where the two-sided cards provide a great contrast between ink and colored paper.
We approached branding ourselves the same way that we approach our work; with a sense of lightness and care. We sought to make a mark that could grow and change in tandem with our studio. One our main challenges was that our spot color is too neon to be printed digitally. Therefore we chose to silkscreen, which allowed us the license to change and monitor our colors carefully. Thinking back, we really did give ourselves a very short timeline to work with. Advice we wish we were given? Looking in on yourself is far more difficult than working for others.
Salt + Seed Business Cards
Production Method
Silkscreen
Design
Salt + Seed: Emily Hale and Melissa Deckert
Printing
Salt + Seed: Emily Hale and Melissa Deckert
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Bryony
Bryony Gomez-Palacio
Editor of FPO and co-founder of UnderConsideration LLC.
More: Online / On Twitter
Date Published
February 22, 2012
Filed Under
Business Cards
Silkscreen
Tagged with
business card
color paper
DIY
PMS
silkscreen
uncoated
About
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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