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BROWSE


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Client

Self


Quantity Produced

50


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Business card: 3.5 in × 2 in


Page Count


Paper Stock

Uncoated grey stock


Number of Colors

2 spot inks

Varnishes


Binding


Typography

Museo by exljbris Font Foundry
Bebas by Flat-it type foundry

 

Neon colors can provide a delicious point of focus when used carefully and with taste, such as in the case of the Salt + Seed business cards, where the two-sided cards provide a great contrast between ink and colored paper.

We approached branding ourselves the same way that we approach our work; with a sense of lightness and care. We sought to make a mark that could grow and change in tandem with our studio. One our main challenges was that our spot color is too neon to be printed digitally. Therefore we chose to silkscreen, which allowed us the license to change and monitor our colors carefully. Thinking back, we really did give ourselves a very short timeline to work with. Advice we wish we were given? Looking in on yourself is far more difficult than working for others.

Salt + Seed Business Cards ---Salt + Seed Business Cards ---Salt + Seed Business Cards

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Salt + Seed Business Cards

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Production Method

Silkscreen

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Design

Salt + Seed: Emily Hale and Melissa Deckert

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Printing

Salt + Seed: Emily Hale and Melissa Deckert

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Bryony

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 22, 2012

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Filed Under

Business Cards
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End