Lettersketch was founded in 2011 by best friends Teela Cunningham (graphic designer) and Nina Roefaro (interior designer) who dreamed of starting something artistic together. Sketchbooks have always been an important part in both of their design lives; a record of our growth, of thoughts, who they were before today, all making a mark with graphite on paper.
Our purpose was to create something we could feel responsible for, environmentally and aesthetically. We like subtlety with a focus, so we knew blind impression was the direction we wanted to go, and throwing in some pops of red seemed like a no brainer. Our sketchbooks are entirely USA made with a beautiful cotton stock cover and FSC certified (made with windpower!) interior stock. Each sketchbook comes with a hand stamped 100% cotton pouch, and because we like working with our hands, we threw in a red carpenter’s pencil, hot stamped with our logo in white - the pencil most commonly sharpened by hand.
When we first came up with our idea, the plan was to letterpress the covers. After discussing the project with our printer, we learned a lot about the difference between letterpressing with a cold polymer plate vs. debossing with heat and a copper plate. Obviously going the copper route was more expensive (you’re charged per square inch for the plate), but these plates will last and last (making future jobs much cheaper), while a cold polymer plate’s lifespan is limited. Using the copper plate also allowed for deeper, crisper impressions—our greatest concern because everything about our idea relied on the tactile experiences our customers would get. We were stoked with how everything came out, and still love running our digits across them!
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
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FPO is run with Six Apart’s MovableType 4.32-en
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UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.