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Illustrated Alphabet Matching Game


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Betsy Martin




When you can’t find the perfect product out in the world you just might need to take matters into your own hands, literally, and make it happen.  




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Brandon Grotesque

This piece is available for purchase for $20

Illustrated Alphabet Matching Game
Illustrated Alphabet Matching Game
Illustrated Alphabet Matching Game
Illustrated Alphabet Matching Game
Illustrated Alphabet Matching Game

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Project Description

I love letters. When I went looking for a simple and fun alphabet matching game to help my little one learn his ABCs, I was disappointed with what was out there. So instead of buying one that I wasn't crazy about, I made my own.

You can use the cards as a memory game, flash cards, for writing practice or to spell out your favorite words.

Production Lesson(s)

The largest hurdle I faced was finding the right box. Since this was a small run, a custom printed box wasn't in the cards—at least not yet. Once I found the perfectly sized kraft box and designed a custom label that helped the product feel special, the rest fell into place. LOVE of LETTERS cards come with 52 cards (2 sets of the alphabet) and a small instruction card. ”

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Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 26, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End