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Lead Image

The only thing that could make this book cooler would be if it was in the shape of a U-lock and tucked into a cyclist’s belt while he performed a track stand.  




Quantity Produced


Production Cost


Production Time

3 days

Dimensions (Width × Height × Depth)

8 in × 6 in × 0.5 in

Page Count

Paper Stock

Exterior-Grey Speckletone Coverstock. Interior-Glossy textweight

Number of Colors




Bicycle Chain Links




Fixed Gear Bicycle Book
Fixed Gear Bicycle Book
Fixed Gear Bicycle Book
Fixed Gear Bicycle Book
Fixed Gear Bicycle Book ---

Recent Posts



Project Description

I wanted to create a book about the fixed gear bicycle culture and the recent trend that is developing from the culture.

Production Lesson(s)

Bicycle Chain Links actually work great as a binding method, if you find someone with the right tools to assemble the links together. Luckily, my local bike shop helped me connect the links together correctly without damaging the book.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 3, 2012


Filed Under

V1 to V2


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End