ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Product Superior Holiday Card

---

Production Method

Letterpress

---

Design

Product Superior LLC

Designer: Laura Tait
Art Director: Jennifer Blanco

---

Printing

Workhorse Printmakers

See Printer Profile on Inker Linker

Making use of type, ink, and paper they already had in the shop, Product Superior extends a simple holiday message worth at least 1,000 words. 

---

Client

Self-promotion


Quantity Produced

100


Production Cost


Production Time

One week

Dimensions (Width × Height × Depth)

9 in × 4 in


Page Count


Paper Stock

Crane's / Lettra / Ecru / 110C


Number of Colors

1

Varnishes


Binding


Typography

 


Product Superior Holiday Card
Product Superior Holiday Card ---

Recent Posts


Previous


Next

Project Description

For the Product Superior holiday card, we wanted to do something typography driven and let ourselves be inspired by type specimens in our studio. We found an intricate, pierced style which caught our eye and used it to set a simple greeting.

We designed around stock already available and less used at Workhorse with a red ink straight from the can.

The typography, ink, paper, and letterpress all combined to help give a memorable, vintage, and whimsical tone to the holiday greeting.

Production Lesson(s)

All went according to plan! ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

June 26, 2012

---

Filed Under

Holiday Card
Letterpress

---

Tagged with




---

Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers





About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


---
The End