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BROWSE


Lead Image

Product Superior Holiday Card

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Production Method

Letterpress

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Design

Product Superior LLC

Designer: Laura Tait
Art Director: Jennifer Blanco

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Printing

Workhorse Printmakers

See Printer Profile on Inker Linker

Making use of type, ink, and paper they already had in the shop, Product Superior extends a simple holiday message worth at least 1,000 words. 

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Client

Self-promotion


Quantity Produced

100


Production Cost


Production Time

One week

Dimensions (Width × Height × Depth)

9 in × 4 in


Page Count


Paper Stock

Crane's / Lettra / Ecru / 110C


Number of Colors

1

Varnishes


Binding


Typography

 


Product Superior Holiday Card
Product Superior Holiday Card ---

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Project Description

For the Product Superior holiday card, we wanted to do something typography driven and let ourselves be inspired by type specimens in our studio. We found an intricate, pierced style which caught our eye and used it to set a simple greeting.

We designed around stock already available and less used at Workhorse with a red ink straight from the can.

The typography, ink, paper, and letterpress all combined to help give a memorable, vintage, and whimsical tone to the holiday greeting.

Production Lesson(s)

All went according to plan! ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 26, 2012

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Filed Under

Holiday Card
Letterpress

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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