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Lead Image

Product Superior Holiday Card


Production Method




Product Superior LLC

Designer: Laura Tait
Art Director: Jennifer Blanco



Workhorse Printmakers

See Printer Profile on Inker Linker

Making use of type, ink, and paper they already had in the shop, Product Superior extends a simple holiday message worth at least 1,000 words. 




Quantity Produced


Production Cost

Production Time

One week

Dimensions (Width × Height × Depth)

9 in × 4 in

Page Count

Paper Stock

Crane's / Lettra / Ecru / 110C

Number of Colors






Product Superior Holiday Card
Product Superior Holiday Card ---

Recent Posts



Project Description

For the Product Superior holiday card, we wanted to do something typography driven and let ourselves be inspired by type specimens in our studio. We found an intricate, pierced style which caught our eye and used it to set a simple greeting.

We designed around stock already available and less used at Workhorse with a red ink straight from the can.

The typography, ink, paper, and letterpress all combined to help give a memorable, vintage, and whimsical tone to the holiday greeting.

Production Lesson(s)

All went according to plan! ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 26, 2012


Filed Under

Holiday Card


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End