ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Product Superior Holiday Card


Production Method




Product Superior LLC

Designer: Laura Tait
Art Director: Jennifer Blanco



Workhorse Printmakers

See Printer Profile on Inker Linker

Making use of type, ink, and paper they already had in the shop, Product Superior extends a simple holiday message worth at least 1,000 words. 




Quantity Produced


Production Cost

Production Time

One week

Dimensions (Width × Height × Depth)

9 in × 4 in

Page Count

Paper Stock

Crane's / Lettra / Ecru / 110C

Number of Colors






Product Superior Holiday Card
Product Superior Holiday Card ---

Recent Posts



Project Description

For the Product Superior holiday card, we wanted to do something typography driven and let ourselves be inspired by type specimens in our studio. We found an intricate, pierced style which caught our eye and used it to set a simple greeting.

We designed around stock already available and less used at Workhorse with a red ink straight from the can.

The typography, ink, paper, and letterpress all combined to help give a memorable, vintage, and whimsical tone to the holiday greeting.

Production Lesson(s)

All went according to plan! ”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 26, 2012


Filed Under

Holiday Card


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End