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BROWSE


Lead Image

Serving as a font of inspiration and a surreal vehicle for the GT Walsheim family, these cards are just my type. See the full set of cards here.  

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Client

Self-promotion


Quantity Produced

150 sets of 26 cards


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Fischer Papier / Muskat / Matt, Brown, 100% Recycled


Number of Colors

2

Varnishes


Binding


Typography

GT Walsheim

 


Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards
Grilli Type Lithography ABC Postcards ---

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Project Description

GT Walsheim is a geometric sans-serif family inspired by the work of Swiss poster artist Otto Baumberger. The hand-painted typography on his lithography-printed posters had some very unique traits. Baumberger himself stated that he never had an education in typography, which explains some of the more unusual aspects of his work. Revisited and modernized, GT Walsheim makes those forms useful to today's designers.

Lithography ABC is a series of 26 risoprinted postcards inspired by old lithography posters. Each postcard uses one letter from GT Walsheim. Together, they spell out the ABC.

Production Lesson(s)

What started as a fun little idea to promote our typeface GT Walsheim turned into quite a large project once production started. Sourcing the designs from 16 different designers, preparing them for the Risograph, cutting the paper sheets down to size, cutting the printed sheets down to postcard size, and so on.

It was a valuable lesson of how expensive self-made can still be once you factor in the workload, but given that we had so many friends helping us along the way and seeing the end result, it was well worth it and a lot of fun.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 26, 2012

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Filed Under

Digital
Postcard

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Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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