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Lead Image

“A to Z Letters for Sale” Promo


Production Method




Lauren Beltramo



Lauren Beltramo/ Epson

Lauren took a course at the Cooper Union that altered what she wanted to attract client-wise moving forward. With a few resources and a limited budget to create a promotional piece, she made it happen. 




Quantity Produced


Production Cost


Production Time

1 month

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Neenah Astrobrights, 65 LB

Number of Colors






A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale
A to Z Letters for Sale

Recent Posts



Project Description

After finishing the incredible Type@Cooper program at the Cooper Union I wanted to attract more custom lettering clients in a unique budget- friendly way. I decided to reference punchy neon coupons and advertisements, with a little bit of a sixties vibe. To that end I also used a ream of Neenah Astrobrights, my trusty Epson printer, and affixed a personal note in each bi-fold with a sticky dot.

Production Lesson(s)

Smaller print runs, especially with such a minimal upfront cost, can allow for better customization and experimentation. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 6, 2017


Filed Under

Direct Mail


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End