ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Wong and Wang come together like Yin and Yang in Michéle and Jeff’s gray-and-white, east-meets-west wedding package. 




Quantity Produced


Production Cost

Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Lettra / uncoated / 110 lb
Lettra / uncoated / 220 lb

Number of Colors






Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation ---

Recent Posts



Project Description

This letterpressed wedding invitation visually blends the couple's eastern descent and upbringing with their westernized lifestyle. The design was informed by the proportions of the chinese character 王, which stands for both of their last names (Wang and Wong). While Wang is the pinyin romanization of the Chinese surnames, Wong is the Cantonese romanization of that same chinese character. The visual quality and structural proportions of the couple's chinese last name informed the design of this wedding invitation.

A customized typeface was initially created based on the chinese character and later applied to create a typographic pattern (used on the coaster) that captured the sought after eastern-western essence. This pattern inspired a series of patterns that could be applied to other parts of the invitation design system. The pattern on the rsvp card hinted at checkboxes while the "words of wisdom" coaster played off of the graphic representation of "hugs and kisses" (xo) and the invitation and direction cards used and/or deconstructed the chinese character itself.

Production Lesson(s)

Building the right contrast when setting the type paired with working with a good letterpress company assured that the visual contrast and crispness was maintained in the final product. Working with a good printing company enabled smooth and rapid production. Lilco was absolutely amazing at giving the right advice regarding type size and weight based on their letterpress equipment. They made the best/most efficient use of the paper which cut the cost of production drastically (compared to other quotes I received). ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 7, 2012


Filed Under

Wedding materials


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End