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BROWSE


Lead Image

Wong and Wang come together like Yin and Yang in Michéle and Jeff’s gray-and-white, east-meets-west wedding package. 

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Client

Self


Quantity Produced

200


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

Lettra / uncoated / 110 lb
Lettra / uncoated / 220 lb


Number of Colors

1

Varnishes


Binding


Typography

 


Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation
Michele and Jeff Wedding Invitation ---

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Project Description

This letterpressed wedding invitation visually blends the couple's eastern descent and upbringing with their westernized lifestyle. The design was informed by the proportions of the chinese character 王, which stands for both of their last names (Wang and Wong). While Wang is the pinyin romanization of the Chinese surnames, Wong is the Cantonese romanization of that same chinese character. The visual quality and structural proportions of the couple's chinese last name informed the design of this wedding invitation.

A customized typeface was initially created based on the chinese character and later applied to create a typographic pattern (used on the coaster) that captured the sought after eastern-western essence. This pattern inspired a series of patterns that could be applied to other parts of the invitation design system. The pattern on the rsvp card hinted at checkboxes while the "words of wisdom" coaster played off of the graphic representation of "hugs and kisses" (xo) and the invitation and direction cards used and/or deconstructed the chinese character itself.

Production Lesson(s)

Building the right contrast when setting the type paired with working with a good letterpress company assured that the visual contrast and crispness was maintained in the final product. Working with a good printing company enabled smooth and rapid production. Lilco was absolutely amazing at giving the right advice regarding type size and weight based on their letterpress equipment. They made the best/most efficient use of the paper which cut the cost of production drastically (compared to other quotes I received). ”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 7, 2012

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Filed Under

Letterpress
Wedding materials

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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