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Lead Image

Jeopardy Magazine


Production Method




Catherine Dimalla

Creative Direction was a collaboration with Erik Fenner, Jeopardy Editor-in-Chief



Premier Graphics, Bellingham WA

There is so much to see on this cover that you can’t possibly get the full scope in one sitting. With lots of details of gold ink on black paper that are quietly complemented by a spot gloss varnish that add a second dimension of meaning, the one thing I want to do is flip page by page expecting a lot of the same magic. 



Jeopardy Magazine

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

5 × 8 in

Page Count


Paper Stock

Cover: Gruppo Cordenon / Plike / Graphite / 122C
Body: Cougar / Natural / 70T

Number of Colors

Black and White internals with 2 four color signatures.


Gloss on cover




Graphique Pro by Hermann Eidenbenz
Cala by Hofftype
Quicksand by Andrew Paglinawan
Meta Pro by Erik Speikermann


Jeopardy Magazine
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Recent Posts



Project Description

Jeopardy Magazine is the literary and fine arts publication of Western Washington University that showcases the unique creative works of the university community each year. 2012's 48th edition was designed to emit a timeless look using historical aesthetic elements paired with modern production methods. The overall feel is that of an apocalyptic tome, with a lattice of Mayan motifs printed with a spot varnish. The varnish shines in the light on a completely matte graphite cover stock. Gold is an important symbolic element for the Mayan culture among many other civilizations. I chose the gold foil to mark the year of the publication, but also to hint at the treasures inside: the creative talent.

Production Lesson(s)

I took on Jeopardy knowing full well that I would have little production guidance and that I would have to work as a one man design show, but I was still very game. There's nothing like having co-workers who are just as passionate about the project as you are, even if they aren't designers. Jeopardy is a campus publication that had a considerable amount of funding, and we wanted to push the production to the limit for maximum shelf appeal. In the end, we sacrificed full color internals for just two select signatures to showcase artwork in order to be able to do a run of foil and varnish. I think by the time it was all said and done we ended up owing $10 out of pocket. Well worth it!”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 3, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End