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Lead Image

Antes de Perder la Esperanza Book


Production Method




Savvy Studio

Original idea: Savvy Studio
Design: Savvy Studio
Copywriting: Savvy Studio and Minke
Graphic production (counseling and process): Minke




Humorous and ironic in content as well as design, this book invites the user to be one with the pages. Tactile and interactive, bold and pocket-sized. 




Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

4,72 × 6,69 × 0,6 in.

Page Count

55 pages

Paper Stock

Arjowiggins / Pop'Set / Ultra Red / 240 g
Arjowiggins / Pop'Set / Black / 240 g
Arjowiggins / Curious Matter / Adiron Blue / 135 g
Artic Paper / Munken / Polar / 150 g

Number of Colors



3D varnish


Soft cover duplexed with two papers (Pop'Set Red and Black 240 g each)


This piece is available for purchase for €18,75

Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book
Antes de Perder la Esperanza Book

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Project Description

Antes de Perder la Esperanza (Before Losing Hope) is a small book part of Minke’€™s collection, an online graphic production firm specialized in working paper using its communicational values. The book plays the rational role as a collection of samples that Minke uses in its projects, as well as its exceptional quality finishes. More than this, Antes de Perder la Esperanza is a booklet and a pocket companion, very personal and a tad ironic, with black humor infused pages ready to be brightened with color. A personal catharsis that seeks to materialize in unique ways and under different interpretations and interventions.

Production Lesson(s)

A powerful concept and its design are unbeatable when they have a graphic production that supports that potential.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 25, 2017


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End