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Lead Image

I don’t want to give it all away, as I think the images below are better at telling this story, but this is a great example of a designer actually “using” graphic design to create a memory that won’t be easily forgotten. 




Quantity Produced


Production Cost


Production Time

3 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Crane / Crane's Lettra / Pearl White / 22

Number of Colors





Mishka Bold
Archer Medium
Archer Medium Italic
Futura Bold


Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations ---

Recent Posts



Project Description

As a wedding invitation designer and letterpress printer, I cheated myself out of the best possible job opportunity when my (now husband) and I decided to throw a surprise wedding at our daughter's 2nd birthday. Then I got thinking... maybe I could create invitations to the birthday that hid some kind of secret message. I spent months poring over a design that existed on two separate levels: a little girl's birthday invitation that, when viewed through 3D decoder glasses, became a wedding invitation. The design had to be really tight so that we felt confident to send it to our friends and family without worrying that they would see the hidden message. And guess what? It worked! Until they arrived at the birthday party and put those 3D glasses on, they never saw it coming.

Production Lesson(s)

The biggest production challenge I faced was creating the exact shade of red ink to 'dissolve' into the design once the glasses were being worn. I literally wore the glasses while mixing the ink and testing the shade!”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 27, 2013


Filed Under

Wedding materials


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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End