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Lead Image

I don’t want to give it all away, as I think the images below are better at telling this story, but this is a great example of a designer actually “using” graphic design to create a memory that won’t be easily forgotten. 




Quantity Produced


Production Cost


Production Time

3 months

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Crane / Crane's Lettra / Pearl White / 22

Number of Colors





Mishka Bold
Archer Medium
Archer Medium Italic
Futura Bold


Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations
Amy & John's Surprise Invitations ---

Recent Posts



Project Description

As a wedding invitation designer and letterpress printer, I cheated myself out of the best possible job opportunity when my (now husband) and I decided to throw a surprise wedding at our daughter's 2nd birthday. Then I got thinking... maybe I could create invitations to the birthday that hid some kind of secret message. I spent months poring over a design that existed on two separate levels: a little girl's birthday invitation that, when viewed through 3D decoder glasses, became a wedding invitation. The design had to be really tight so that we felt confident to send it to our friends and family without worrying that they would see the hidden message. And guess what? It worked! Until they arrived at the birthday party and put those 3D glasses on, they never saw it coming.

Production Lesson(s)

The biggest production challenge I faced was creating the exact shade of red ink to 'dissolve' into the design once the glasses were being worn. I literally wore the glasses while mixing the ink and testing the shade!”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 27, 2013


Filed Under

Wedding materials


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End